Specialist, Performance Marketing
This role will be responsible for the day-to-day execution, monitoring, optimization support, and reporting of paid search campaigns across multiple markets. Reporting to the Principal, Performance Marketing , this position will work closely with internal stakeholders and agency partners to ensure campaigns are executed efficiently, performance goals are achieved, and optimization opportunities are identified. Support the execution and ongoing management of paid search campaigns across Google Ads, Microsoft Ads, and SA360. As required by the California, Colorado, Hawaii, Illinois, Maryland, Minnesota, New Jersey, New York State, New York City, Vermont, Washington State, and Washington DC laws, the pay range for this position is as follows: Skills: Analysis Skills, Artificial Intelligence (AI), Automation, Best Practices, Bidding, Brand Marketing (Branding), Budget Management, Budgeting, Business Support, Campaigns, Channel Strategies, Communication Skills, Copy Editing, Cross-Functional, Data Analysis, Detail Oriented, Digital Media, Documentation, Financial Services, Forecasting, Google Search Engine, Healthcare, Informed Search, Lead Generation, Marketing, Marketing Campaign, Marketing Communications, Microsoft Product Family, Online Marketing, Organizational Skills, Performance Analysis, Performance Testing, Presentation/Verbal Skills, Process Improvement, Promotional Programs, Quality Assurance, Return on Investment (ROI), Search Engine Marketing (SEM), Test Plan/Schedule, Time Management, Trend Analysis, Website Conversion, Writing Skills