Senior Paid Search & Performance Marketing Lead

Pearson is seeking a Lead Specialist, Performance Marketing to lead day-to-day paid search execution and optimization, supporting enrollment goals. You will manage campaigns across Google Ads, Microsoft Ads, and SA360, collaborating with analytics, enrollment, and agencies to drive efficiency and growth. The ideal candidate has 7+ years in paid search, strong analytics, and leadership experience, with a track record of improving conversion rates and ROI through testing and AI-enabled tools.