Principal Demand Growth, Amazon Ads Strategy and Partnerships
Amazon.com Services LLC
seattle, Washington | Yesterday
The Principal Demand lead within the Ads Strategy and BD team is responsible for identifying, structuring, and scaling partnerships that bring new advertiser demand into Amazon's ecosystem. This role builds the partnerships that unlock CTV and omnichannel video demand from this customer set. Be the strategic connective tissue between Amazon Ads' product and sales leaders and the partners best positioned to unlock local, regional, and midmarket demand, including agencies, resellers, SIs, and martech innovators serving the long tail Design partnership models that don't exist yet, including creative commercial structures, flexible pricing, and demand/supply constructs built for smaller, variable budgets and the economics of serving local advertisers at scale Crack the hardest problems in ad tech by building identity, targeting, and measurement solutions that prove ROI at local spend levels. This includes hyper-local targeting and outcome-based currencies like store visits, app installs, and cost-per-action, all in a privacy-first world powered by Amazon's first-party shopping signals and retail insights Own relationships with the partners who aggregate local and midmarket demand, such as agencies, channel partners, and platforms, aligning on investment strategies, negotiating preferential access, and driving adoption of Amazon's DSP, CTV and omnichannel video, retail media, and measurement suite Forge alliances with system integrators and reseller/channel partners to embed Amazon Ads into the tools and workflows local and midmarket advertisers already use, making us the default rather than the afterthought Scout the frontier by proactively engaging emerging martech and local-media players, assessing where the market is heading, and structuring collaborations that extend Amazon Ads' reach into underserved advertiser segments Stay ahead of seismic industry shifts like data clean rooms, identity resolution, and AI-driven media buying, and turn them into advantages for serving the fragmented, long-tail advertiser base before competitors react Drive real revenue impact by accelerating deal velocity, unlocking inorganic growth, and building scalable go-to-market motions that bring new local and midmarket demand into Amazon's ecosystem Shape the industry itself by influencing best practices, challenging legacy models built for national and enterprise buyers, and establishing Amazon Ads as the partnership of choice for unlocking CTV and omnichannel video demand across the long tail We're the Amazon Ads Strategy and Business Development team focused on expanding how Amazon serves advertisers beyond our core enterprise base.
Full-Time