Google Ads Specialist
J Baker Law Group Texas PLLC
austin, Texas | 6 days ago
Baker Law Group is seeking an experienced Google Ads Specialist to take ownership of paid search performance across our growing multi-state law firm. The Google Ads Specialist will: Build, manage, and optimize Google Search campaigns across multiple practice areas and geographic markets Conduct keyword research and continually refine keyword strategy Build and maintain robust negative-keyword strategies Analyze search terms to distinguish high-intent prospective clients from informational or low-value traffic Develop campaign structures around geography, practice area, search intent, and business objectives Write and test compelling ad copy Monitor bids, budgets, impression share, quality scores, click-through rates, conversion rates, and cost per acquisition Evaluate campaign success based on lead quality and business results, not Google-reported conversions alone Track leads from ad click through consultation, sign-up, and retained revenue whenever attribution data is available Identify wasted spend and proactively reallocate budget toward stronger-performing campaigns Build and improve conversion tracking Work with call-tracking systems such as CallRail to evaluate phone lead quality and campaign attribution Use Google Analytics and Google Tag Manager to troubleshoot and improve tracking Collaborate with Salesforce users and internal teams to improve closed-loop attribution between advertising and signed clients Review landing-page performance and recommend improvements to copy, structure, calls to action, forms, and user experience Partner with web resources on landing-page development and testing Produce clear performance reports that explain what is working, what is not, and what should change next Stay current on Google Ads platform changes, bidding strategies, automation, and legal-industry advertising trends 3-5+ years of hands-on Google Ads experience Experience personally managing substantial PPC budgets and multiple simultaneous campaigns Advanced understanding of Google Search campaigns, bidding strategies, match types, search terms, negative keywords, audience signals, and conversion optimization Strong understanding of search intent Experience determining whether leads are genuinely qualified rather than relying solely on platform conversion counts Demonstrated ability to improve ROI, cost per qualified lead, and campaign efficiency Strong analytical skills and the ability to translate performance data into specific action Experience with Google Analytics Experience with Google Tag Manager Experience with call tracking and attribution platforms Strong Excel or Google Sheets skills Excellent written communication and ad-copy skills The ability to explain PPC strategy and results clearly to people who are not digital-marketing specialists A proactive mindset and the ability to identify problems and opportunities without waiting to be told where to look Baker Law Group is a rapidly growing multi-state law firm with an established marketing and intake operation and a meaningful investment in paid acquisition.
Full-Time