Performance Marketing Lead: Paid Search & Growth

Pearson is seeking a Lead Specialist, Performance Marketing to own day-to-day paid search execution across Google Ads, Microsoft Ads, and SA360. You will lead a team, partner with agencies and internal analytics, and continuously optimize campaigns to improve enrollments and efficiency. The role requires 7+ years of SEM, deep analytical skills, and proficiency in Excel, GA, and tagging. You will drive testing, automation, and cross-functional collaboration to achieve measurable outcomes.