B2B Marketing Specialist — Demand Gen & ABM

Location: Tallahassee Pearson is seeking a Specialist, Marketing to support the activation, coordination, and optimization of marketing programs for Growth Accounts. You will work with global audience marketing leads, regional stakeholders, and sales partners to execute plans aligned to business priorities, local market needs, and campaign performance goals.You have proven experience in B2B marketing, demand generation, or ABM, collaborate with sales, manage multiple projects, and leverage platforms like Salesforce#J-18808-Ljbffr