Performance Marketing Specialist — Paid Search & Growth

Pearson · Boise, Idaho · Posted 3 weeks ago
Full-Time
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About this role

Pearson is seeking a detail-oriented Specialist, Performance Marketing to drive paid search campaigns and support student enrollment across markets. You will execute, monitor, optimize, and report on campaigns, working with internal teams and agency partners to meet enrollment goals. The role requires 3–6 years of SEM experience, strong analytics, and proficiency with Google Ads, Google Analytics, and SA360. Collaboration with cross-functional teams is essential.

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