Senior Paid Search Lead - Performance Marketing

Pearson is seeking a Lead Specialist, Performance Marketing to lead the day-to-day management and optimization of paid search campaigns. You will own strategy, testing, and partnership with internal teams and agencies to drive student enrollment and product adoption. The role requires 7+ years in Paid Search, strong Google Ads/SA360 expertise, and the ability to translate data into actionable improvements. Location-based responsibilities involve NJ markets and cross-functional collaboration with