Social Media and Content Marketing Specialist

THIS IS NOT A REMOTE POSITION This is a hybrid schedule requiring some in office work days. Albany, NY based advertising agency is seeking a Social Media & Content Marketing Specialist to advance the goals, messaging, and social marketing initiatives of our clients. The position is essential to building brand, creating cohesive content across multi-platforms, growing communities, audience engagement and retaining loyal customers. Responsibilities: · Responsible for organic and paid social media campaign strategy, execution, and management for multiple social media platforms, including Facebook, Instagram, Linkedin, Twitter, TikTok, Google My Business, and others as needed. · Identify, create, write, prepare/format, post and manage interesting organic and paid content that is relevant to and supports the client's strategy and goals. · Maintain social media content calendar for each client. · Listen to and monitor all social media outlets daily and post/respond to facilitate conversations. · Create content for other platforms utilized by client such as radio & TV scripts, newsprint, website, email and paid digital. · Set, track and report on insights and meaningful metrics (KPIs) to evaluate success. · Develop campaign performance reports for use by both the internal team and external clients. · Online research of social media trends, opportunities, and competitive data to present internally as requested. Qualifications: · A Bachelor’s Degree · A minimum of one-year work experience in a similar role of managing social media campaigns and content generation. · Facebook Advertising and Google Analytics Certifications preferred. · A background and/or interest in measurement and optimization of marketing ROI is key to this role. · Good understanding of popular social networks - the unique design, functionality, and users of each. · Proficiency in social listening tools, HootSuite preferred. · Proficiency in Canva and/or Adobe Creative Suite highly preferred. · Strong organizational skills with high attention to detail. · Excellent verbal, written, and presentation skills; candidates will be required to submit writing samples. · Ability to thrive in an extremely fast-paced environment, with tight deadlines and multiple priorities · Must be solutions-oriented and an innovative thinker Please email cover letter and resume along with salary requirements. Please no phone calls.s. Please no phone calls. Pay: $40,000.00 - $45,000.00 per year Benefits: 401(k) matching Dental insurance Health insurance Paid time off Retirement plan Application Question(s): Have you attached writing samples Work Location: Hybrid remote in Albany, NY 12205