Marketing Specialist

We are seeking a driven and experienced Marketing Director to lead marketing strategy across our Multi-store auto company. This role is responsible for increasing market share, driving traffic, and maximizing profitability through strategic advertising, branding, social media, and data-driven campaigns. The ideal candidate understands automotive retail, digital marketing, and how to generate measurable results across multiple rooftops. What You’ll Do Develop and execute marketing strategies to grow sales and market share across all locations (a month in Advance) Plan and manage monthly and annual marketing budgets Implements in-store process for capturing customer reviews and customer purchase images for social media postings. Oversee all advertising channels: Digital (Google, social, SEO, third-party sites) Traditional (radio, TV, billboards, print, direct mail) Coordinate and manage ad agencies, vendors, and media partners Handle Social Media for stores Ensure Legal Compliance with all advertising Create and approve: Ad copy Campaign creatives Promotional materials Work closely with General Managers and Sales Managers on campaigns and promotions Track and analyze campaign performance (ROI, lead flow, cost per lead, etc.) Adjust marketing strategies based on data and market trends Maintain consistent branding across all stores Develop and implement in-store and off-site promotions Setup Events with local town events and sports programs Act as liaison with: Media outlets Manufacturer marketing programs Conduct market research and competitor analysis Prepare and present performance reports to leadership Attend management and strategy meetings What We’re Looking For Proven experience in automotive marketing (preferred) or multi-location retail marketing Strong understanding of: Digital marketing & lead generation Advertising strategy Budget management Experience managing multiple locations or brands Ability to analyze data and make ROI-driven decisions Strong leadership and communication skills Experience working with ad agencies and vendors Highly organized and able to manage multiple campaigns simultaneously Compensation & Benefits Competitive salary + performance bonuses Health benefits Paid time off Job Type: Full-time Pay: $52,000.00 - $75,000.00 per year Benefits: Employee discount Health insurance Paid time off Parental leave Experience: Marketing: 3 years (Preferred) Work Location: In person