Marketing Brand Manager

BRAND MANAGER CORE COMPETENCIES Agency: Pollux Castor Creative Advertising & Production Market Area: Rio Grande Valley & Surrounding Markets Position: Brand Manager | Marketing Coordinator Thriving Advertising Agency is looking for a driven individual with an ability to maintain attention to detail, think critically, communicate effectively, take ownership in the position & uphold a positive attitude throughout. You are willing to take charge and meet timelines in best interest of brand. Advertising & Marketing · Implement advertising and marketing plans designed to achieve client objectives. You must be able to project manage a detailed campaign and work with your team to bring campaign to life. This includes goal setting, project timelines, market data analysis, strategy, and advertising plan. · Serve as day–to–day liaison with agency advertising clients for contracted services. · Create design briefs to guide development of campaign creative. Responsible for successful and timely completion of assigned design projects (i.e. television, radio, outdoor, digital content, etc.) · Oversee a social media plan (organic & paid) in collaboration with agency digital media team. Includes content review, ad placement, and reporting. · Request and oversee the purchase of campaign marketing materials (i.e. in store displays, promotional materials, etc.) · Familiar with email, text, ad word, display, and retargeting platforms. · Develop campaign recap of key reporting metrics to evaluate effectiveness of campaign. · Support senior team members across all agency needs. Media & Advertising · Work with agency media planner to develop media plan with objectives, strategy and budget (traditional & digital). This includes recommended mix of advertising outlets used for campaigns. · Execute traffic forms & work with agency production team to deliver creative content on a timely basis. · Work with team to track, analyze and develop recap reports for advertising and media results. Public Relations & Outreach · Identify PR and outreach opportunities associated with marketing campaigns. · Serve as primary contact for client sponsored event marketing and outreach. · Schedule and manage campaign PR opportunities (i.e. interviews, etc.) · Prepare copy points for agency copy writer to prepare press releases and other promotional materials. Brand Analyst Job Skills · Strong Project management experience with attention to detail · Ability to think critically and problem solve in a fast-paced environment · Strong communication and leadership skills (email, phone, in person) · 2-3 years of marketing experience / related field or college degree · Media buying software experience · Digital and social media advertising experience · Knowledge of basic software & office equipment (excel, word, power point, copy, scan) · Production skills are a plus (graphic design, photography, film) · Bilingual (English/Spanish) is a plus submit resume through indeed Job Type: Full-time Pay: $20.00 - $35.00 per hour Benefits: Paid time off Parental leave Education: Bachelor's (Preferred) Work Location: In person