Head of Marketing and Advertising

The Hult Center Marketing Manager is responsible for oversight of all marketing and communications for specific lines of programming as assigned by the Director of Marketing. Marketing Manager’s focus will be on ensuring that all campaigns are planned and executed on schedule and on budget while maintaining institutional brand guidelines. The Marketing Manager will also be responsible for working with the larger marketing team as a supervisor, to coordinate campaign delegation for digital marketing, content and design. You have experience working in marketing and promoting live events with revenue backed objectives and are looking for greater experience overseeing marketing for a performing arts center. You have a passion for the arts and find value in helping others connect to them and enjoy the challenge of constantly thinking outside the box to reach them. You are a proven multitasker and have the ability to oversee multiple projects at once with a strong attention to detail and project management. Work with a cross-functional team to implement multi-channel marketing campaigns, including subscription, single-ticket and individual event marketing, some of which may require collaboration with presenter/promoter/artist Oversees execution and implementation of individual marketing campaigns determining advertising strategies for newspaper, print, radio, television and internet, coordinating research and negotiations to identify and place optimal advertising buys Work with team to implement and safeguard the Hult brand(s) Assist with earned media and promotions including manage media contact lists Assist team and Marketing Director with budget and timeline management Help develop and oversee marketing expense budgets for marketing and individual shows; Monitor campaign performance and adjust campaigns to ensure optimal ROI; monitor revenue goals in conjunction with Marketing Director and Booking Director Provide recommendations to Marketing Director regarding strategies to improve Hult Center institutional marketing Provide recommendations to Marketing Director regarding marketing to support Hult Center promoter and resident company events Support, with the team, our resident companies and other key promoters, as needed Work in partnership with the Programming team to plan and monitor sales strategies Coordinate with team and Box Office on audience growth and development and ongoing patron relations. Oversee marketing-related RFPs, bid preparations, and award decisions; Supervisory responsibilities, including providing daily work direction, hire, discipline and terminate employees, make pay adjustments, communicate performance appraisals, approve absences, and/or make employee job/assignment Management Analyst Studies have shown that women and people of color are less likely to apply for jobs unless they believe they are able to perform every task in the job description. When screening your application, the City will consider an equivalent combination of relevant education and experience which provides the applicant with the knowledge, skills, and abilities required to meet minimum qualifications for this position. Two years of professional experience in a live-event marketing role. Equivalent to a Bachelor’s degree from an accredited college or university in Marketing, Communications, Arts Management or related field. Experience in live event marketing with experience in single ticket and subscriptions marketing strategies Experience with Adobe Creative Suite with knowledge of Photoshop and Premiere Experience using Google Adwords platform including campaign creation, monitoring, and ability to evaluate performance Ability to operate the Facebook Business platform and manage accounts and team member access including monitoring external promoter and artist access to system Ability to work in Excel and utilize equations for campaign management Understanding of grassroots outreach methodology with a focus on helping develop partnerships to support marketing initiatives Knowledge of Public Relations standards including communication standards, press release writing, media interactions and management of press events including on and off-site interactions Experience with email marketing platforms such as Prospect2, Active Campaign, Mailchimp, Constant Contact, or other customer database communication systems Basic understanding of web site management and e-commerce strategies Experience with tourism and civic outreach to community groups with goal of consensus building, partnerships, and general awareness Ability to work with video files and video platforms (i.e. YouTube) Experience with social media platforms and applicable marketing strategies for Facebook, Instagram, and TikTok with understanding of platform analytics and best practices Experience with project management systems like ASANA and Trello a plus #