Digital Marketing Specialist

Digital Marketing Specialist Position Overview The Digital Marketing Specialist is responsible for the execution of IDDBA’s marketing initiatives by managing social media platforms, generating long- and short-form copy, and supporting the creation and implementation of email marketing campaigns. This position ensures IDDBA’s digital and social media channels are telling a cohesive story that supports our organization, our members, and the dairy, deli, and bakery industries. This position is exempt and reports to the Marketing Manager\. Position Responsibilities · Write, proofread, and edit marketing content across all platforms, ensuring brand consistency. · Manage the daily operations and posting schedules across IDDBA’s social media channels (e.g., Instagram, LinkedIn, etc.). · Identify and collaborate with members and potential members to increase engagement on social media (influencers, Instagram “take overs”, etc.). · Monitor, track, and report on key social media metrics (engagement, reach, traffic) and email campaign performance to the Director of Marketing. · Support content creation efforts for organizational emails, website copy, social media copy, and long- and short-form collateral. · Coordinate the creation of basic digital assets (e.g., social graphics, simple video edits, email banners) using established brand templates. · Review third-party created press releases, advertising, and marketing copy to ensure accuracy, consistency, and alignment with brand standards. · Create video and audio scripts to support organizational marketing activities. · Support research efforts and collaborate with subject matter experts as needed. · Support internal and third-party partners with public relations efforts including earned media placements, collaborations, and press releases. · Support the ideation and implementation of marketing tactics that support IDDBA Show registration. · Perform various administrative duties, including but not limited to: notetaking in staff/committee meetings, presentation slide preparation, answering and routing incoming phone calls, monitoring email inboxes. · Represent association with optimism and professionalism. · Perform other projects and duties as assigned to assist in meeting departmental and organizational goals and initiatives. Qualifications/Experience · Bachelor’s degree in marketing, advertising, English, communications, business or related field, or equivalent professional work experience. · 1-3 years’ experience in marketing or social media roles with progressive responsibilities. · Hands-on experience with social media scheduling/management platforms (e.g., Hootsuite, Sprout Social, Later) · Proficiency in Microsoft Office and project management tools (Asana a plus). · Familiarity with graphic design tools (e.g., Canva, Adobe Express) for basic asset creation is preferred. Demonstrated ability to manage multiple social media accounts in a fast-paced environment. · Strong visual communication skills with the ability to communicate clearly, positively, and professionally—both verbally and in writing—with internal teams, members, and external stakeholders. · Strategic thinker with a results-driven, data-informed mindset. · Experience collaborating with cross-functional teams, agencies, and stakeholders. · Ability to provide exceptional service and responsiveness to association members, exhibitors, and partners, reflecting professionalism and care. · Ability to take ownership of assigned projects, anticipate needs, and ensure timely completion of deliverables with minimal supervision. · Demonstrated supportive “can-do” attitude to department and association projects. · Demonstrate pride in your work and the association’s mission, while fostering a stronger, inclusive, and cohesive workplace and culture. Physical & Environmental Requirements · Frequent office work with regular exposure to computer screen. · Ability to sit for long periods of time. · Ability to travel up to 20 days per year to support organizational events and related commitments. · Ability to lift up to 20 pounds. Salary Range $52,000-$62,000