Amazon Ads Campaign Manager
Essential Duties and Responsibilities: Lead the execution and optimization of Amazon advertising initiatives by owning campaign strategy, performance analysis, and ongoing testing. This role plays a critical part in scaling winning products, improving ad efficiency, and uncovering new growth opportunities through paid media. Develop and manage Sponsored Products, Sponsored Brands, and Sponsored Display campaigns aligned with revenue and profitability targetsStructure campaigns effectively across match types, targeting segments, and funnel stagesLaunch, test, and scale campaigns based on performance data and strategic goalsOptimization & Budget Management Monitor daily campaign performance and make bid, budget, and targeting adjustments to improve efficiencyAllocate spend toward top-performing campaigns while cutting or refining underperforming areasContinuously optimize for key metrics such as ROAS, ACOS, TACOS, CTR, and CVRTesting & Experimentation Analyze campaign and keyword-level data to uncover trends and actionable insightsTranslate performance data into clear recommendations that drive better decision-makingTrack the impact of advertising on overall product performance, including ranking and sales velocityCollaboration & Growth Support