E-Commerce Media Buyer

Zulay Kitchen is looking for a **Media Buyer who knows how to turn ad spend into revenue.** We’re a fast-growing e-commerce brand selling across Amazon, DTC, TikTok Shop, and other marketplaces — and we’re looking for someone who can help us scale our paid media while keeping performance at the center of every decision. This isn't a role where you simply launch campaigns and let them run. **We want someone who watches the numbers, understands the creative, tests aggressively, and knows when to scale, optimize, or kill an ad.** ### WHAT YOU’LL DO * Manage and optimize paid advertising campaigns across **Meta** * Monitor daily performance, budgets, ROAS, CAC, CPA, CTR, CPC, CPM, and conversion rates * Scale winning campaigns while identifying and cutting underperforming campaigns * Build, launch, test, and optimize new campaigns and audiences * Conduct ongoing audience, creative, placement, and offer testing * Identify what ads and messaging are performing * Provide clear feedback on creative concepts, hooks, angles, and ad performance * Analyze campaign data and turn it into actionable decisions * Manage daily and monthly ad budgets * Identify opportunities to improve efficiency and increase revenue * Track competitor advertising and market trends * Create regular performance reports and communicate key insights to leadership * Continuously test new strategies, platforms, audiences, and creative approaches * Help develop and improve our overall paid media strategy as Zulay continues to scale ### WHAT WE’RE LOOKING FOR * 2+ years of hands-on paid media/buying experience * Strong experience with **Meta Ads Manager** * TikTok Ads experience strongly preferred * Google Ads experience is a plus * Proven experience managing meaningful advertising budgets * Strong understanding of ROAS, CAC, CPA, CTR, CPM, CVR, and attribution * Highly analytical and comfortable working with large amounts of data * Strong understanding of performance creative * Experience with e-commerce/DTC is strongly preferred * Comfortable testing, experimenting, and making decisions quickly * Excellent attention to detail * Strong communication and reporting skills If you want to work with a high-growth e-commerce brand where **your decisions directly impact revenue**, we want to hear from you. **CURIOUS. DRIVEN. ACCOUNTABLE. TRANSPARENT. OVERDELIVER.** That's how we operate. THIS IS AN IN-OFFICE ROLE IN CLEARWATER, FL.