Robert Half

We are working with an agency client who is looking to hire a Digital Advertising Strategist to drive paid media strategy, campaign performance, and client engagement. This role partners closely with both clients and internal teams to develop, execute, and optimize digital advertising initiatives that deliver measurable results.Key ResponsibilitiesPartner with clients to understand business goals, target audiences, and industry landscape, and translate those into effective digital advertising strategiesDevelop and execute campaigns across paid social, paid search, product listing ads, and display channelsCollaborate with internal teams on strategy development, campaign planning, and performance optimizationDefine KPIs, build actionable plans, and clearly communicate progress and resultsMonitor campaign performance regularly, optimizing toward key metrics like ROAS, CPA, and conversionsIdentify trends in campaign data and apply insights to improve performance and client outcomesPrepare and deliver performance reports (weekly, monthly, quarterly) with clear insights and recommendationsLead client communication via email, phone, and video, including regular performance discussionsFacilitate meetings, document key takeaways, and ensure follow-up on action itemsProactively identify opportunities to enhance performance and overall client satisfactionQualifications:Proven experience in digital advertising, paid media, or performance marketingStrong analytical skills with the ability to interpret data and identify trendsAbility to think critically and apply insights to optimize campaign performanceExperience managing or collaborating on campaigns across major digital platformsExcellent communication skills with confidence in client-facing settingsStrong organizational and project management abilitiesSelf-starter with a proactive, team-oriented mindset

About Our Client Job Summary The Programmatic Media Trader is knowledgeable of the nuances across DSP platforms and has a passion for using data to drive decisions. This person serves as the day-to-day client contact for programmatic media efforts and is accountable for improving the performance of media campaigns. Serve as an expert on all Trade Desk offerings and opportunities, including ad units, targeting options/providers, and inventory sourcesOperate comfortably within various DSP platforms, understanding their core functionalities, ad offerings, differences from other DSPs, targeting capabilities, and inventory sourcesFully execute multiple clients' media plans from trafficking to technical troubleshooting to optimization to managementCollaborate with cross-channel teams (Search, Social, Analytics, Creative) to ensure programmatic media aligns with broader marketing strategies and business objectivesLead weekly/bi-weekly client calls to discuss account performance, data interpretation, and action plansEnsure quality control of campaigns through a rigorous QA processOptimize live campaigns based on agreed-upon KPIsMaintain a positive working relationship with clients while clearly communicating the value of programmatic effortsIdentify and present new opportunities and growth areas to clients to improve media programs and generate upsell opportunitiesReview reporting metrics comprehensively, analyze performance drivers, and communicate account health through data storytellingManage budgeting on a daily, weekly, monthly, and quarterly basisBuild and maintain strong relationships with media partners, consulting on campaign status and performanceDevelop and present client presentations as neededCreate and execute ongoing testing plans for ad units, creative, landing pages, industry betas, etc.Serve as a mentor/coach to CoordinatorsOnboard new clients from the ground up, including account creation, billing, pixeling, audience creation, and QAStay current on emerging programmatic trends, DSP platform updates, and industry best practices

We are looking for a strategic and hands-on marketing leader to drive brand growth for a consumer-focused business based in Farmingdale, New York. This role will shape marketing direction across retail, digital, and experiential channels while staying closely involved in execution and performance analysis. The ideal candidate brings strong experience in consumer brand building, understands how to influence shoppers in retail environments, and can translate marketing investment into measurable commercial impact.Responsibilities:• Lead the development and execution of integrated marketing plans that strengthen brand visibility, increase demand, and support revenue growth across key channels.• Build and expand consumer brand presence through retail programs, promotional campaigns, merchandising support, and initiatives that encourage product trial.• Oversee paid digital advertising efforts, including social platforms, search campaigns, retargeting, and location-based targeting, while managing budget allocation for performance.• Direct agency partners, social media resources, influencers, vendors, and other external collaborators to ensure consistent and effective campaign delivery.• Create and manage partnership marketing opportunities that extend reach and generate high-impact co-branded campaigns.• Plan and support participation in trade shows, sampling activations, experiential programs, and consumer-facing events that deepen market engagement.• Partner with sales and commercial teams to align brand marketing, B2B marketing, and sales strategy with broader business objectives.• Monitor campaign results, evaluate return on marketing spend, and use data-driven insights to refine strategy and improve customer acquisition outcomes.• Manage multiple high-priority initiatives at once while adapting quickly to shifting business needs in a fast-growing environment.• Contribute at both the strategic and tactical level by shaping plans, reviewing performance, troubleshooting issues, and supporting execution in real time.

In this leadership role, you will oversee a dynamic marketing team, drive international marketing initiatives, and manage multimillion-dollar budgets to elevate brand awareness and business growth. • Implement and utilize project management tools such as Monday.com or Fellow to streamline workflows and task management. • Excellent communication and interpersonal skills to work effectively with diverse personalities and teams. Download the Robert Half app and get 1-tap apply, notifications of AI-matched jobs, and much more. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan.

We are looking for a Senior Paid Media Specialist to lead performance-driven advertising initiatives for clients in Chattanooga, Tennessee. In this role, you will turn business goals into effective paid media strategies across major digital platforms, using data and creative thinking to improve results. You will work closely with clients and internal teams to explain performance clearly, identify opportunities, and guide ongoing optimization efforts.Responsibilities:• Build and manage paid campaigns across channels such as Meta, Google Ads, YouTube, TikTok, Pinterest, and Microsoft Ads to support client growth goals.• Evaluate account performance on a consistent basis, using key metrics to uncover opportunities to improve return on ad spend and lower acquisition costs.• Conduct audience and keyword research, develop ad messaging, and refine bidding and budget allocation to strengthen campaign efficiency.• Run structured experiments on creative, targeting, bidding, and landing page variables to identify high-performing approaches.• Monitor spending trends and pacing to ensure campaigns remain aligned with budget expectations and performance targets.• Translate campaign data into clear client-facing updates that explain results, contributing factors, and recommended next steps.• Stay informed on emerging advertising tools, platform changes, and consumer behavior trends to keep strategies competitive.• Partner with clients to understand their market, customer journey, and business priorities, then apply those insights to campaign planning and optimization.

The Client Solutions Manager is responsible for business development and managing client relationships within the marketing and creative talent sector. The role involves identifying client needs, placing contract talent, and maintaining ongoing service to ensure high levels of client satisfaction.

The Client Solutions Manager is responsible for business development and talent placement within the marketing and creative sectors. The role involves building a client base, conducting meetings with decision makers, and matching candidates to specific job orders.

Job Title: Paid Media SpecialistLocation: Atlanta, GAJob Type: ContractWork Arrangement: OnsiteSchedule: Monday–Friday, standard business hoursJob SummaryWe are seeking a Paid Media Specialist to execute, optimize, and analyze digital advertising campaigns across multiple platforms. The ideal candidate is data-driven and hands-on, with experience managing paid search, paid social, and/or programmatic campaigns.Key ResponsibilitiesPlan, launch, manage, and optimize paid media campaignsManage campaigns across Google Ads, Meta, LinkedIn, and other platformsConduct audience, keyword, placement, and competitive researchMonitor campaign budgets, pacing, performance, and KPIsAnalyze campaign data and make optimization recommendationsDevelop performance reports and communicate insights to stakeholdersCoordinate with creative teams on ad concepts, copy, and assetsSupport A/B testing of creative, audiences, messaging, and landing pagesMonitor conversion tracking and campaign attributionIdentify opportunities to improve ROAS, CPA, CTR, conversion rates, and overall campaign performance

The Content Marketing Manager is responsible for executing audience-focused content strategies that drive engagement and conversion across various digital channels. This role involves planning, writing, and optimizing content while collaborating with cross-functional teams to support integrated marketing programs.

The Senior Content Marketing Manager is responsible for developing and executing comprehensive content strategies to drive audience engagement and conversion across various digital channels. This role involves collaborating with cross-functional teams to create audience-focused programs that support enterprise priorities and growth objectives.

We are looking for a performance-focused Digital Marketing Specialist to support customer acquisition efforts for a Financial Services organization in Greenville, South Carolina. In this role, you will manage paid digital initiatives, evaluate campaign results, and uncover opportunities to strengthen lead generation across search and other online channels. This position is well suited for someone who combines analytical thinking with creativity and enjoys improving performance through testing, optimization, and market awareness.Responsibilities:• Oversee daily execution of paid search initiatives across leading advertising platforms, ensuring campaigns run efficiently and align with acquisition goals.• Refine bids, audience settings, targeting parameters, and ad variations to improve engagement, conversion rates, and return on spend.• Review campaign data regularly, identify meaningful trends, and provide practical recommendations to enhance overall performance.• Partner with internal stakeholders and external vendors to coordinate launches, support optimizations, and maintain campaign effectiveness.• Create and iterate ad copy and messaging strategies through structured testing to improve response and lead quality.• Research shifts in digital marketing trends, competitor activity, and changes in search behavior to inform campaign decisions.• Evaluate expansion opportunities in additional paid channels, including social platforms and other digital advertising environments.• Track brand visibility across both traditional search engines and AI-influenced discovery experiences to help maintain market presence.• Assist with budget monitoring, invoice coordination, performance reporting, and other marketing projects as business needs evolve.

We are looking for a versatile Marketing & Content Specialist to support digital content, product presentation, and online merchandising efforts. This position suits someone who is organized, proactive, and comfortable balancing creative tasks with day-to-day coordination in a fast-moving environment. The role contributes to social media execution, product content upkeep, and digital asset management while helping maintain a consistent and detail-oriented brand presence.Responsibilities:• Produce short-form digital content that showcases products across social media channels, adapting ideas into engaging posts, videos, and visual assets.• Coordinate photography and video creation for product features, demonstrations, promotional campaigns, and lifestyle-focused marketing materials.• Draft captions, basic scripts, content outlines, and posting concepts that align with brand messaging and audience interests.• Maintain and update online product information in e-commerce platforms, including descriptions, images, pricing details, tags, and collections.• Review digital storefronts regularly to identify incomplete, outdated, or inconsistent product content and correct issues in a timely manner.• Organize and manage product images, videos, and related digital files needed for merchandising, marketing, sales, and wholesale use.• Support promotional merchandising efforts by preparing content for featured items, seasonal campaigns, bundles, and new product launches.• Monitor social media trends and emerging content formats, then recommend practical ideas that can strengthen engagement and product visibility.• Assist with social commerce and creator-related initiatives, including affiliate, influencer, and user-generated content support as needed.

Robert Half is hiring for a Digital Marketing Specialist with a focus on Paid Media in Greenville, SC. This is a direct hire position, ONSITE 5 days a week in Greenville area. Responsibilities: Launch, monitor, and optimize paid media campaigns across search advertising platforms.Execute campaign updates including bid adjustments, keyword management, audience targeting, and ad creation.Analyze campaign performance and provide actionable insights related to traffic, conversions, ROI, and other key performance indicators.Collaborate with internal stakeholders and external partners to improve campaign performance and drive best practices.Partner with content, analytics, and marketing teams to develop effective advertising assets and messaging.Write, test, and refine ad copy to support campaign goals and business objectives.Reconcile monthly advertising platform invoices and coordinate submission for processing.Monitor search trends, competitive activity, and industry developments to identify growth opportunities.Evaluate brand visibility across traditional and AI-driven search environments, including Generative Engine Optimization (GEO).Stay informed on platform updates, policy changes, emerging features, and evolving digital advertising strategies.Research new customer acquisition channels, including paid social media, influencer marketing, and other emerging opportunities, and provide recommendations for testing.Support broader digital marketing initiatives and assist with ad hoc projects as needed.Perform additional duties as assigned. Qualifications

Our client is seeking a data-driven digital marketer to help manage and enhance paid advertising efforts across search and emerging digital channels. This role is responsible for executing campaigns, analyzing performance, identifying growth opportunities, and contributing to broader acquisition strategies. The ideal candidate enjoys working with analytics, testing new ideas, and optimizing campaigns to improve business outcomes. What You'll Do Manage day-to-day paid search campaigns across major advertising platforms.Adjust campaign settings, targeting, bids, audiences, and creative assets to maximize performance.Track and evaluate campaign metrics, providing insights and recommendations to improve results.Collaborate with internal teams and external partners to support campaign execution and ongoing optimization.Develop, test, and refine advertising copy and messaging.Stay informed on industry trends, competitor activity, evolving search behavior, and emerging technologies.Explore new customer acquisition opportunities across digital channels, including paid social and other advertising platforms.Monitor brand presence and visibility within traditional and AI-powered search environments.Support budget tracking, vendor invoicing, and campaign reporting.Participate in strategic discussions around audience growth, channel diversification, and marketing innovation.Assist with additional marketing initiatives and special projects as needed.What We're Looking For

About the RoleWe're looking for a Campaign & Paid Media Specialist to plan, launch, and optimize paid digital campaigns across search and social channels. This role owns performance from strategy through execution — building campaigns that drive measurable results and reporting on what's working.What You'll DoPlan, build, and manage paid search campaigns (Google Ads) and paid social campaigns (Meta, LinkedIn, or similar platforms)Own budget allocation and pacing across active campaignsMonitor performance metrics and optimize toward CPA, ROAS, or other core KPIsConduct A/B testing on ad creative, targeting, and bidding strategiesBuild and present campaign performance reports using Google Analytics/GA4 and platform-native dashboardsCollaborate with creative and content teams to align campaign assets with performance goalsStay current on platform updates, algorithm changes, and industry best practices

DescriptionWe are looking for a strategic marketing leader to guide brand growth and demand generation for a financial services organization in McAllen, Texas. This role will shape integrated marketing efforts across multiple business lines, strengthen the institution’s market presence, and ensure communications remain clear, consistent, and compliant. The Director of Marketing will also oversee digital channels, community-facing initiatives, external partners, and team development while providing performance insights to senior leadership.Responsibilities:• Create and lead enterprise marketing plans that support revenue growth across lending, deposit, wealth, insurance, treasury, and merchant service offerings.• Protect and elevate the brand by ensuring all campaigns, materials, and communications reflect consistent positioning and messaging standards.• Analyze market conditions, customer behavior, and competitor activity to uncover opportunities and inform strategic decisions.• Direct the marketing budget, allocate resources effectively, and evaluate return on investment across campaigns and initiatives.• Present campaign results, performance trends, and actionable recommendations to executive leadership using marketing data and analytics.• Oversee website updates, digital advertising, and online visibility efforts to improve engagement and support business objectives.• Partner with internal stakeholders to deliver marketing and communication support for business units across the organization.• Manage agency, media, and vendor relationships, including contract oversight, service expectations, negotiations, and quality control.• Plan and execute events such as branch openings, client programs, educational seminars, and community outreach activities, while supervising logistics and on-site coordination.• Lead and develop the marketing team while enforcing adherence to banking regulations, advertising compliance standards, internal controls, and risk reporting procedures.Requirements• 7+ years of marketing experience, including leadership responsibility within a regulated services environment.• Demonstrated success building and executing multi-channel marketing strategies that support business growth and brand visibility.• Strong knowledge of digital marketing, website content management, social media oversight, and campaign performance measurement tools such as Google Analytics.• Experience with brand development, communication planning, market research, and competitive analysis.• Background managing external vendors, agencies, contracts, and event-related partnerships.• Ability to interpret regulatory expectations and apply compliance standards to marketing and advertising activities.• Effective leadership, coaching, and cross-functional collaboration skills.•

Position Summary We are seeking a Digital Marketing Strategist to develop and execute integrated marketing initiatives across SEO, Answer Engine Optimization (AEO), content, paid media, email, social media, analytics, and website optimization. This role combines strategy and execution, helping drive measurable business results through data-driven digital marketing programs. Develop and execute multi-channel digital marketing strategies.Optimize website and campaign content for SEO, AEO, user engagement, and conversion.Conduct keyword, audience, competitor, and performance research to identify growth opportunities.Create and edit marketing content for websites, emails, landing pages, ads, and social media.Plan, execute, monitor, and optimize digital campaigns across multiple channels.Analyze campaign performance and provide actionable recommendations.Utilize AI tools to support research and content development while maintaining quality and brand consistency.Collaborate with cross-functional teams to deliver integrated marketing initiatives.Stay current on digital marketing trends, AI, and search technologies. Bachelor's degree in Marketing, Communications, or a related field, or equivalent experience.3–5 years of digital marketing experience across multiple channels, preferably in an agency environment.Strong knowledge of SEO, AEO, content optimization, website analytics, and AI-driven search.Experience with at least two additional channels, including paid search, paid social, email marketing, organic social, content marketing, or CRO.Proficiency with Google Analytics 4, Google Search Console, and common digital marketing platforms.Excellent writing, editing, analytical, organizational, and project management skills.Experience using generative AI tools to support marketing workflows.Ability to manage multiple projects with minimal supervision.

Robert Half is representing a client in Virginia Beach, VA with a full-time direct hire Paid Media Manager opportunity. The ideal candidate is partnering with internal and external stakeholders to oversee strategy and execution of paid advertising campaigns across paid social and paid search. PLEASE NOTE - this role is FULLY ONSITE - 5x a week onsite in Virginia Beach, VA. Responsibilities include: Develop and optimize digital advertising strategies across multiple platforms, audiences, and business areas.Partner with cross-functional marketing and creative teams to ensure consistent, integrated campaign execution.Oversee external agency and vendor partnerships, including project timelines, deliverables, and performance expectations.Manage advertising investments across different markets, with a focus on generating qualified leads and driving growth.Monitor campaign results, evaluate key performance indicators, and translate data into optimization strategies.Create recurring performance reporting to communicate results, trends, and opportunities to stakeholders.Provide digital marketing guidance and support to internal teams and business partners.Support the development and management of digital marketing team members, including recruiting and training.Evaluate emerging technologies, automation, AI capabilities, and industry trends to identify opportunities for improved marketing performance.

Robert Half is seeking a Social Media Manager to lead their community and Reddit strategy across multiple digital platforms. The role focuses on building organic brand presence, managing community engagement, and translating internet culture into authentic brand communication.

Seeking a digital marketing coordinator available 40 hours a week for a 6–8-week contract role on W2. Urgent need! Must have HubSpot for coordination of social media posts, and Web Content updating on WordPress experience! Website & Digital Content Management • Manage and publish content across the company websites(must have WordPress experience)• Build and maintain webpages for thought leadership, transactions, events, solutions and firm initiatives • Publish deal announcements, press releases and market updates in a timely manner • Maintain website content quality, accuracy and consistency across all digital properties • Support website enhancements and user experience improvements in partnership with external developers • Monitor website functionality and coordinate issue resolution when needed LinkedIn & Social Media • Execute the firm's LinkedIn publishing calendar across social media channels and pages • Schedule and manage content through social publishing platforms • Publish thought leadership, transactions, event promotions and firm announcements on website • Create and resize digital assets for social media campaigns • Monitor social media performance and recommend opportunities to improve engagement and reach Email Marketing • Build and deploy thought leadership email assets • Develop and manage segmentation lists within the marketing automation platform • Develop reports within the automation platforms to help the team determine effectiveness • Sync campaigns as necessary to the CRM for the sales team to have insight into leads Marketing Support • Assist with deal tracking and digital asset creation • Provide digital support for new solutions, practice launches and strategic marketing initiatives

Digital Advertising & Paid Media Specialist (Programmatic) job at Robert Half. Ann Arbor, MI. We’re seeking a results-driven Digital Advertising & Paid Media Specialist with expertise in programmatic advertising to join our clients growing inhouse marketing team. Key Responsibilities 3+ years of experience in digital advertising, including hands-on programmatic campaign management Proficiency with Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, Amazon Ads , and at least one DSP (e.g., The Trade Desk, DV360) Strong understanding of budget management, bid strategies, and ROAS optimization Experience with A/B testing , audience segmentation, and funnel optimization Analytical mindset with experience using tools like Google Analytics, Looker Studio, or Tableau Excellent communication and project management skills Background in Higher Education is preferred but not required.

Position: Director of Marketing Job in Mcallen, TX | Robert Half Director Of MarketingWe are looking for a strategic marketing leader to guide brand growth and demand generation for a financial services organization in McAllen, Texas. This role will shape integrated marketing efforts across multiple business lines, strengthen the institution's market presence, and ensure communications remain clear, consistent, and compliant. The Director of Marketing will also oversee digital channels, community-facing initiatives, external partners, and team development while providing performance insights to senior leadership.Responsibilities:Create and lead enterprise marketing plans that support revenue growth across lending, deposit, wealth, insurance, treasury, and merchant service offerings.Protect and elevate the brand by ensuring all campaigns, materials, and communications reflect consistent positioning and messaging standards.Analyze market conditions, customer behavior, and competitor activity to uncover opportunities and inform strategic decisions.Direct the marketing budget, allocate resources effectively, and evaluate return on investment across campaigns and initiatives.Present campaign results, performance trends, and actionable recommendations to executive leadership using marketing data and analytics.Oversee website updates, digital advertising, and online visibility efforts to improve engagement and support business objectives.Partner with internal stakeholders to deliver marketing and communication support for business units across the organization.Manage agency, media, and vendor relationships, including contract oversight, service expectations, negotiations, and quality control.Plan and execute events such as branch openings, client programs, educational seminars, and community outreach activities, while supervising logistics and on-site coordination.Lead and develop the marketing team while enforcing adherence to banking regulations, advertising compliance standards, internal controls, and risk reporting procedures.

We are looking for a Marketing Assistant to support a mission-driven non-profit organization in North Charleston, South Carolina. This contract opportunity is ideal for someone who enjoys balancing creative communication, community outreach, and day-to-day marketing coordination in a fast-paced environment. The person in this role will help strengthen public awareness through engaging content, digital updates, event support, and neighborhood-focused engagement efforts. This position offers the chance to contribute to meaningful initiatives while helping maintain a consistent and cohesive brand presence across multiple channels.Responsibilities:• Support the execution of marketing and communication initiatives by helping organize campaigns, outreach activities, and promotional plans.• Create, review, and refine written materials such as marketing collateral, public-facing content, and internal communication pieces to ensure clarity and consistency.• Coordinate community and small business outreach efforts tied to corridor-based public initiatives, tracking progress and helping manage related projects.• Arrange logistics for photo and video sessions, including scheduling, coordination with participants, and preparation for successful production days.• Maintain website content by updating page layouts, posting timely information, and helping keep digital materials accurate and current.• Assist with social media activity by preparing content, supporting campaign rollouts, and engaging with online audiences in an effective manner.• Help organize public-facing events such as press activities, meetings, tours, exhibits, and stakeholder appearances while ensuring materials and details are in place.• Capture and document the organization’s participation in conferences, events, and speaking engagements for promotional and reporting purposes.• Prepare summaries and recap materials that outline outreach efforts, community engagement results, and related marketing activities.• Provide general administrative and project support to the Marketing Department as new services, existing programs, and targeted initiatives are promoted.

We are looking for a Paid Media Manager to lead high-impact advertising campaigns for clients across a range of industries in Miami, Florida. This role combines strategic planning with hands-on execution, requiring someone who can launch, refine, and scale paid media programs with precision. You will work closely with creative, analytics, strategy, and client-facing teams to translate business goals into measurable media performance.Responsibilities:• Build paid media plans that support client goals, performance targets, and channel-specific opportunities across digital platforms.• Execute and manage campaigns across platforms such as Meta, Google, YouTube, and programmatic environments, ensuring each initiative is launched accurately and efficiently.• Coordinate campaign setup, trafficking, quality checks, and go-live readiness while maintaining organized structures for audiences, budgets, creative assets, and measurement.• Track campaign results closely, identify performance trends, and make ongoing adjustments to improve efficiency, scale, and return on investment.• Evaluate creative effectiveness using engagement and conversion data, then share practical recommendations that inform future asset development.• Design and carry out testing strategies for audiences, messaging, creative formats, and landing page experiences to improve overall campaign outcomes.• Oversee budget pacing, allocation, and forecasting so media spend remains aligned with delivery expectations and business objectives.• Maintain reliable tracking through pixels, conversion events, and measurement frameworks while partnering with analytics teams to confirm data accuracy.• Prepare performance updates that clearly communicate results, risks, opportunities, and next steps to internal stakeholders and client teams.• Apply automation and AI-enabled tools where appropriate to improve workflow efficiency and campaign performance.

We are looking for a Senior Paid Media Specialist to lead performance-driven advertising initiatives for clients in Chattanooga, Tennessee. In this role, you will turn business goals into effective paid media strategies across major digital platforms, using data and creative thinking to improve results. You will work closely with clients and internal teams to explain performance clearly, identify opportunities, and guide ongoing optimization efforts.Responsibilities:• Build and manage paid campaigns across channels such as Meta, Google Ads, YouTube, TikTok, Pinterest, and Microsoft Ads to support client growth goals.• Evaluate account performance on a consistent basis, using key metrics to uncover opportunities to improve return on ad spend and lower acquisition costs.• Conduct audience and keyword research, develop ad messaging, and refine bidding and budget allocation to strengthen campaign efficiency.• Run structured experiments on creative, targeting, bidding, and landing page variables to identify high-performing approaches.• Monitor spending trends and pacing to ensure campaigns remain aligned with budget expectations and performance targets.• Translate campaign data into clear client-facing updates that explain results, contributing factors, and recommended next steps.• Stay informed on emerging advertising tools, platform changes, and consumer behavior trends to keep strategies competitive.• Partner with clients to understand their market, customer journey, and business priorities, then apply those insights to campaign planning and optimization.

Build, launch, and manage paid media campaigns across Google Ads, Meta, and other digital platformsHandle day-to-day campaign setup, trafficking, pacing, and QASupport audience creation, keyword research, and negative keyword managementMonitor performance metrics including CPC, CPM, CTR, CPA, and ROASPull and analyze daily/weekly performance reports, identifying trends and optimization opportunitiesAssist with A/B testing, documentation of learnings, and ongoing optimization effortsEnsure accurate tracking, UTM tagging, and attributionCollaborate with internal marketing, creative, and product teams to align campaigns with business goals What We’re Looking For Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app and get 1-tap apply, notifications of AI-matched jobs, and much more. © 2025 Robert Half.

We are working with an agency client in the Chattanooga area who is looking to hire a hands-on Digital Advertising Specialist to drive performance across paid media channels. This role is ideal for someone who thrives in the data, loves optimizing campaigns, and can translate insights into action. 💡 What You’ll Do Manage and optimize paid campaigns across platforms like Meta, Google, YouTube, TikTok, Pinterest, and Microsoft AdsMonitor performance daily and continuously improve key KPIs (ROAS, CPA, conversions)Conduct keyword & audience research, write ad copy, test creatives, and optimize bids/budgetsIdentify opportunities to improve account performance and scale campaignsPartner with internal teams and support client-facing strategy discussionsBuild and deliver clear, insight-driven reports (weekly/monthly/quarterly)Communicate performance trends: the what, why, and what’s next ✅ What We’re Looking For

We are working with an agency client who is looking to hire a Digital Advertising Strategist to drive paid media strategy, campaign performance, and client engagement. This role partners closely with both clients and internal teams to develop, execute, and optimize digital advertising initiatives that deliver measurable results. Key Responsibilities Partner with clients to understand business goals, target audiences, and industry landscape, and translate those into effective digital advertising strategiesDevelop and execute campaigns across paid social, paid search, product listing ads, and display channelsCollaborate with internal teams on strategy development, campaign planning, and performance optimizationDefine KPIs, build actionable plans, and clearly communicate progress and resultsMonitor campaign performance regularly, optimizing toward key metrics like ROAS, CPA, and conversionsIdentify trends in campaign data and apply insights to improve performance and client outcomesPrepare and deliver performance reports (weekly, monthly, quarterly) with clear insights and recommendationsLead client communication via email, phone, and video, including regular performance discussionsFacilitate meetings, document key takeaways, and ensure follow-up on action itemsProactively identify opportunities to enhance performance and overall client satisfaction Qualifications:

We are looking for an Advanced Advertising Strategist to support sophisticated, audience-led advertising initiatives in Cincinnati, Ohio. This Long-term Contract position will partner with sales, agency, advertiser, data, operations, and technology teams to guide campaign execution from audience onboarding through performance analysis and optimization. The ideal candidate brings strong media planning expertise, a service-focused approach, and the ability to translate business needs into effective advertising and product solutions.Responsibilities:• Partner with advertisers, agencies, and data providers to activate first-party and third-party audience segments for campaign execution.• Build strategic cross-platform media plans and client proposals designed to improve reach, performance, and efficiency.• Provide ongoing pacing reports during active campaigns and prepare post-campaign presentations that summarize outcomes and recommendations.• Review campaign results to identify meaningful trends, optimization opportunities, and actionable insights for internal and external stakeholders.• Maintain accurate pipeline records, planning documents, and tracking tools to support visibility across active business opportunities.• Write clear product documentation, including requirements, user flows, and workflow details for upcoming capabilities and enhancements.• Collaborate with engineering and customer-facing teams to shape practical product solutions that meet client and business needs.• Gather customer feedback and convert it into organized, developer-ready specifications and implementation guidance.• Test new features before launch and help keep client-facing materials and internal documentation current and aligned with priorities.• Support product leadership in managing roadmap priorities that reflect broader business goals and strategic direction.

We are looking for a Marketing & Communications Specialist to support outreach, storytelling, and donor engagement efforts with our client in Milwaukee, Wisconsin. This position blends content development, digital communications, and fundraising support to help strengthen public awareness and deepen community connections. The ideal candidate brings strong writing skills, comfort with web and social platforms, and the ability to manage multiple projects with care and consistency. This role is a Direct Hire opportunity and does not offer sponsorship at this time. Candidates must local and available for a full-time onsite schedule.

We are looking for a strategic marketing leader to guide brand growth and demand generation for a financial services organization in McAllen, Texas. This role will shape integrated marketing efforts across multiple business lines, strengthen the institution’s market presence, and ensure communications remain clear, consistent, and compliant. The Director of Marketing will also oversee digital channels, community-facing initiatives, external partners, and team development while providing performance insights to senior leadership.Responsibilities:• Create and lead enterprise marketing plans that support revenue growth across lending, deposit, wealth, insurance, treasury, and merchant service offerings.• Protect and elevate the brand by ensuring all campaigns, materials, and communications reflect consistent positioning and messaging standards.• Analyze market conditions, customer behavior, and competitor activity to uncover opportunities and inform strategic decisions.• Direct the marketing budget, allocate resources effectively, and evaluate return on investment across campaigns and initiatives.• Present campaign results, performance trends, and actionable recommendations to executive leadership using marketing data and analytics.• Oversee website updates, digital advertising, and online visibility efforts to improve engagement and support business objectives.• Partner with internal stakeholders to deliver marketing and communication support for business units across the organization.• Manage agency, media, and vendor relationships, including contract oversight, service expectations, negotiations, and quality control.• Plan and execute events such as branch openings, client programs, educational seminars, and community outreach activities, while supervising logistics and on-site coordination.• Lead and develop the marketing team while enforcing adherence to banking regulations, advertising compliance standards, internal controls, and risk reporting procedures.

We are looking for a Marketing Analyst to support B2B media performance through hands-on campaign management, analytics, and reporting in Minneapolis, Minnesota. This Contract position is ideal for a data-driven marketing specialist who can connect channel execution with measurable business outcomes. The role partners with internal stakeholders, external media platforms, and client teams to improve campaign efficiency, strengthen attribution accuracy, and communicate performance insights clearly.Responsibilities:• Lead the day-to-day delivery of B2B paid media programs across search, social, and programmatic platforms, ensuring campaigns launch accurately and scale effectively.• Manage campaign setup details such as tracking parameters, ad trafficking, quality checks, and creative scheduling to maintain flawless execution across partners.• Monitor performance closely and refine bids, budgets, audience targeting, and testing plans to improve efficiency and support pipeline goals.• Create meaningful reports and dashboards using analytics and business intelligence tools, turning raw performance data into actionable recommendations.• Analyze campaign data from multiple sources, organize findings, and present concise insights to internal teams and client stakeholders.• Maintain reliable measurement frameworks by overseeing conversion tracking, event tagging, attribution inputs, and data feed accuracy across channels.• Investigate reporting inconsistencies and resolve data issues to preserve confidence in campaign performance and decision-making.• Track media spend against plan, reconcile billing details with actual delivery, and prepare accurate monthly budget summaries for review.• Contribute to broader paid media strategy, experimentation plans, and ad hoc requests by offering responsive, solution-focused support.

Robert Half Marketing and Creative has a client looking for a Digital Media Planner to join a fast-moving agency environment. In this role, you will shape and refine media strategies that connect digital and traditional channels, helping clients reach the right audiences with measurable impact. The position calls for a collaborative, analytical individual with strong attention to detail who can balance strategic thinking with day-to-day campaign execution and optimization.Responsibilities:• Build cross-channel media strategies that align campaign goals, audience insights, budget parameters, and timing requirements across platforms such as paid social, search, video, programmatic, display, print, radio, and out-of-home.• Work closely with client-facing partners, creative teams, and internal stakeholders to translate marketing objectives into clear media recommendations and executable plans.• Use audience intelligence, market trends, and media research to identify effective channel mixes and support planning decisions with data.• Assess media inventory and partnership opportunities, coordinate with publishers and vendors, and support placement negotiations when needed.• Track campaign delivery, pacing, and performance metrics, then adjust tactics proactively to improve results against key benchmarks.• Create planning documents and reporting materials, including media recommendations, flowcharts, authorizations, and post-campaign summaries.• Interpret campaign outcomes and communicate actionable findings and next-step recommendations to clients and internal teams.• Oversee campaign execution to help ensure all media activity is launched accurately, maintained within budget, and completed on schedule.

We are looking for a Marketing Assistant to support a variety of promotional initiatives for a financial institution in Ann Arbor, Michigan. This Long-term Contract position is ideal for someone who enjoys coordinating campaigns, managing outreach efforts, and contributing to both digital and in-person marketing activities. The role offers the opportunity to work across email marketing, social media engagement, event coordination, and media communications in a collaborative environment.Responsibilities:• Support the planning and execution of marketing campaigns across email, social media, and other outreach channels.• Coordinate event-related activities, including preparation, logistics, and follow-up communications.• Assist with day-to-day marketing projects to help maintain consistent brand visibility and member engagement.• Create, schedule, and monitor social media content to strengthen audience interaction and awareness.• Contribute to media outreach efforts by helping organize communications and promotional materials.• Track campaign and activity progress, ensuring deadlines and deliverables are met across multiple initiatives

Location: Greenville, SC (Hybrid)Duration: 3–6 Month ContractOverviewOur client is seeking a Social Media & Marketing Specialist to support content development, campaign execution, and brand engagement initiatives. This role is ideal for a creative marketer who enjoys both strategy and hands-on execution.ResponsibilitiesCreate and schedule social media content across multiple platformsSupport integrated marketing campaigns and promotionsMonitor social performance and engagement analyticsAssist with content creation including captions, graphics, and short-form copyCoordinate with creative and marketing teams on campaign deliverablesStay informed on social media trends and best practices

We are looking for a Paid Social Media Specialist to lead high-impact social advertising initiatives in Minneapolis, Minnesota. This role focuses on building and refining campaigns across major platforms while turning performance data into practical recommendations. You will work closely with internal partners to connect paid media efforts with creator, influencer, and content strategies, while helping identify new opportunities in the evolving social landscape.Responsibilities:• Lead the planning, launch, and ongoing management of paid social programs across platforms such as Meta, TikTok, Pinterest, LinkedIn, and Snapchat.• Develop media approaches that define audience targeting, spending distribution, campaign timing, experimentation plans, and measurement methods.• Monitor campaign pacing, spending levels, and audience response each day, making timely optimizations to improve efficiency and results.• Review performance data to identify meaningful trends, uncover opportunities, and recommend adjustments that strengthen future outcomes.• Prepare clear performance updates and insight-driven summaries for both internal stakeholders and client-facing communications.• Support paid amplification efforts tied to influencer, creator, and affiliate partnerships to expand campaign reach and effectiveness.• Manage creator content whitelisting on key platforms, including Meta and TikTok, to improve distribution and engagement.• Collaborate with cross-functional teams to align paid media activity with content development, creative direction, and influencer initiatives.• Evaluate emerging ad products, beta features, policy updates, and platform changes to keep campaigns current and competitive.• Contribute strategic perspective on the future of paid social, influencer marketing, and creator-led media opportunities.

Paid Media Specialist with 4+ years of experience managing paid media campaigns needed for a full-time, hybrid (3/2) position with our client in Greater Boston. This person will work closely with cross-functional teams to align paid media strategies with broader marketing and business objectives. Plan, launch, and manage paid media campaigns across multiple platformsMonitor campaign performance and optimize targeting, creative, and budget allocation to maximize resultsUse data-driven insights to improve campaign effectiveness, efficiency, and return on investmentConduct keyword research, audience segmentation, and competitive analysisPartner with internal teams to ensure paid media efforts are fully integrated into broader marketing campaignsCollaborate with demand generation and subject matter experts to develop high-performing digital contentStay current on digital marketing trends, e-commerce developments, and evolving customer behaviorImplement A/B testing and conversion tracking to support continuous optimization Qualifications Download the Robert Half app and get 1-tap apply, notifications of AI-matched jobs, and much more. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance.

We are looking for a Marketing Assistant to support proposal development, branded marketing materials, and stakeholder communications for a Long-term Contract position in Phoenix, Arizona. This role works closely with project teams and cross-functional partners to keep pursuit materials, databases, and visual assets accurate, organized, and presentation-ready. The ideal candidate is comfortable managing multiple deadlines, coordinating logistics, and contributing to high-quality marketing deliverables that strengthen client engagement.Responsibilities:• Support the preparation of pursuit and client-facing materials by coordinating qualifications packages, proposal submissions, interview materials, and follow-up documentation.• Draft, review, and refine written content such as cover letters, project narratives, and supporting documents to ensure clarity, consistency, and careful presentation.• Maintain resumes, project sheets, project lists, and other collateral by updating content and formatting materials to align with established brand standards.• Organize proposal files and marketing records, including document storage, printed submission assembly, shipping coordination, and meeting setup for interview preparation.• Manage the marketing photo library by tracking image assets, arranging project and headshot photography, and overseeing related agreements and scheduling.• Enter and update information in marketing databases, produce requested reports, and perform periodic checks to preserve data accuracy and completeness.• Partner with teams such as Business Development, Human Resources, IT, Training, and Safety to assemble customized packages and internal marketing support materials.• Assist with post-project surveys, client and employee event coordination, office communications, and other special assignments that support broader marketing initiatives.• Build effective working relationships across the marketing team and provide guidance on the proper use of marketing tools, templates, and resources.

Robert Half Marketing and Creative has a client looking for a Paid Media Specialist to lead high-impact digital advertising initiatives for luxury brands in Denver, Colorado. This Long-term Contract position focuses on building and improving multi-channel campaigns that grow brand visibility, attract relevant audiences, and increase direct bookings. The ideal candidate brings strong platform knowledge, a data-driven mindset, and the ability to shape media strategies around traveler behavior and seasonal demand.Responsibilities:• Design, launch, and refine paid campaigns across search, social, video, display, and other digital media channels to support awareness, traffic, lead generation, and booking goals.• Oversee Google Ads activity, including Performance Max efforts, to expand reach and improve acquisition outcomes across multiple audience touchpoints.• Develop and manage Hotel Ads initiatives that strengthen property visibility and help drive efficient direct reservation performance.• Execute programmatic display campaigns using targeting approaches such as remarketing, geographic segmentation, contextual alignment, and audience-based strategies.• Create paid media plans that support tourism and hospitality objectives, including peak-season promotion, event-driven demand, occupancy growth, and package marketing.• Analyze campaign performance data and adjust budgets, bids, placements, creative elements, and landing page strategy to improve conversion rates and return on ad spend.• Partner with creative and content stakeholders to produce effective ad messaging, visual assets, and offers tailored to traveler interests and booking intent.• Build audience segmentation frameworks using behavioral signals, demographics, origin markets, and destination preferences to improve targeting precision.• Prepare performance reporting using key digital marketing metrics and translate findings into actionable recommendations for ongoing optimization.• Run structured testing across ad variations, audience groups, bidding approaches, and landing page experiences to identify opportunities for stronger results.

We are looking for a Marketing Assistant to support a growing Financial Services organization in Reno, Nevada. This Contract to hire position is ideal for someone who enjoys coordinating campaigns, keeping marketing activities organized, and contributing across digital channels. The role combines content scheduling, social media support, partner communication, and performance tracking to help the team execute consistent and effective marketing initiatives.Responsibilities:• Coordinate editorial timelines, posting plans, and simple project updates to keep marketing work on schedule• Assist in developing marketing materials by adapting existing content and creating basic visual assets with Adobe Creative, Canva, CapCut, or comparable design tools• Carry out daily social media activities, including publishing posts, responding to engagement, and monitoring channel performance• Support affiliate and referral partner programs through outreach, onboarding assistance, follow-up communication, and preparation of helpful resources• Maintain records of campaign and channel activity to identify trends, improve follow-through, and strengthen results over time• Contribute to email and direct marketing efforts by helping organize promotional campaigns and related communications• Assist with CRM-based marketing tasks and help ensure audience communications are timely and accurately tracked

The VP of Brand and Integrated Marketing will lead the global brand strategy and integrated marketing framework for Robert Half. This senior executive role focuses on driving brand awareness, demand generation, and market differentiation through cohesive cross-channel marketing initiatives.

Robert Half Marketing and Creative has a client looking for a Digital Marketing Specialist to join a real estate property and facilities management organization in Denver, Colorado. This Contract to Permanent opportunity is ideal for a marketing specialist who can blend campaign strategy, hands-on execution, and performance analysis to help attract prospective residents and support leasing goals across multiple apartment communities. The role works closely with leadership, internal partners, and external collaborators to strengthen digital visibility, improve lead generation, and guide ongoing optimization through data-informed decisions.Responsibilities:• Create and refine digital marketing initiatives across paid and organic channels to increase prospect engagement and support occupancy objectives.• Develop audience-focused campaigns for individual apartment communities, adjusting messaging and targeting to match local market needs.• Review campaign metrics regularly, identify performance patterns, and recommend changes that improve conversion results and advertising efficiency.• Maintain accurate, brand-aligned content across digital platforms so messaging remains consistent and current.• Produce recurring dashboards, summaries, and stakeholder updates that clearly explain campaign outcomes, trends, and next-step recommendations.• Monitor monthly and community-level marketing expenditures to help keep spending aligned with approved budgets and business priorities.• Design and coordinate digital creative assets, including display ads, video content, and social media materials that enhance brand presence.• Collaborate with internal teams and outside vendors to ensure campaigns, creative execution, and media placements support broader marketing objectives.• Present insights, strategic ideas, and campaign results to leadership in a clear and effective manner.• Manage several deadlines and marketing priorities at once while adapting effectively to changing business needs.

We are looking for a Digital Marketing Specialist to support high-impact marketing initiatives for a non-profit organization based in Minnesota. This long-term contract opportunity is ideal for a marketing specialist who can coordinate campaigns, interpret performance data, and help expand audience reach through thoughtful multi-channel promotion. The person in this role will partner with internal teams and external vendors to deliver high-quality marketing assets, strengthen brand visibility, and support program growth.Responsibilities:• Coordinate end-to-end execution of marketing campaigns by building work plans, managing schedules, and tracking budgets to keep initiatives on course.• Review campaign results regularly, interpret performance metrics, and recommend adjustments to messaging, content, or channel strategy to improve outcomes.• Pursue promotional opportunities across domestic and international markets by researching prospects, evaluating fit, and helping secure placements that broaden program exposure.• Identify new audience segments and support lead-generation efforts designed to increase engagement and extend the reach of organizational programs.• Collaborate with internal stakeholders to develop marketing collateral and campaign assets that align with program objectives and audience needs.• Verify the quality, consistency, and brand alignment of marketing materials, and provide final approval before launch or distribution.• Manage communications across multiple marketing channels to reinforce brand presence and contribute to attendance and revenue goals.• Facilitate kickoff sessions and milestone reviews with cross-functional teams, while sharing clear progress updates with stakeholders throughout each campaign lifecycle.• Build and maintain productive relationships with outside vendors to support timely delivery and effective execution of marketing initiatives.• Stay informed on emerging marketing practices, competitor activity, audience insights, and market trends to guide campaign planning and optimization.

We are looking for a detail-oriented Fleet Advertising Specialist to join our team in Miramar, Florida. In this long-term contract role, you will collaborate with various departments to ensure the smooth execution of supplier fleet advertising programs, including billing, invoicing, and administrative tasks. This position requires a proactive individual with strong organizational skills and the ability to manage multiple projects effectively.Responsibilities:• Provide daily support for the management of the supplier advertising program, ensuring all administrative and reporting tasks are completed efficiently.• Coordinate with third-party vendors to oversee advertising installations and ensure adherence to agreed-upon service levels.• Maintain and update fleet advertising trackers to monitor active, pending, and on-hold units.• Communicate upcoming fleet advertising renewals to suppliers and ensure timely follow-ups for contract extensions.• Review and validate invoices from third-party vendors, ensuring accuracy and alignment with program agreements.• Collaborate with supplier marketing teams, fleet operations, and advertising agencies to manage advertising campaigns.• Assist in developing and distributing art templates for fleet advertisements and evaluate completion photos for quality assurance.• Work closely with the corporate management team and legal department to facilitate supplier advertising renewals and compliance.• Monitor advertising programs to ensure installations and campaigns are executed seamlessly from start to finish.

Develop and execute marketing campaigns across digital and traditional channels.Manage company branding and ensure consistency across all marketing materials.Conduct market research to identify trends, customer needs, and competitive positioning.Negotiate and maintain a clear communication channel with vendors. Maintain and update CRM systems and marketing databases.