Digital Advertising Strategist

We are working with an agency client in the Chattanooga area who is looking to hire a hands-on Digital Advertising Specialist to drive performance across paid media channels. This role is ideal for someone who thrives in the data, loves optimizing campaigns, and can translate insights into action. 💡 What You’ll Do Manage and optimize paid campaigns across platforms like Meta, Google, YouTube, TikTok, Pinterest, and Microsoft AdsMonitor performance daily and continuously improve key KPIs (ROAS, CPA, conversions)Conduct keyword & audience research, write ad copy, test creatives, and optimize bids/budgetsIdentify opportunities to improve account performance and scale campaignsPartner with internal teams and support client-facing strategy discussionsBuild and deliver clear, insight-driven reports (weekly/monthly/quarterly)Communicate performance trends: the what, why, and what’s next ✅ What We’re Looking For 3+ years managing paid media campaigns with meaningful monthly budgetsStrong experience with campaign setup, testing, and ongoing optimizationDeep understanding of digital marketing metrics and performance driversAdvanced skills in Excel / Google Sheets (Pivot Tables, VLOOKUPs, data analysis)Ability to turn complex data into actionable insightsStrong communication skills — able to explain performance clearly and confidentlyProactive, self-starter mindset with strong business acumen ⭐ Nice to Have Experience with Google Analytics, Tag Manager, pixels, APIs, UTMs, and tracking setupFamiliarity with evolving trends in paid media and consumer behavior