Paid Media Specialist

About the RoleWe're looking for a Campaign & Paid Media Specialist to plan, launch, and optimize paid digital campaigns across search and social channels. This role owns performance from strategy through execution — building campaigns that drive measurable results and reporting on what's working.What You'll DoPlan, build, and manage paid search campaigns (Google Ads) and paid social campaigns (Meta, LinkedIn, or similar platforms)Own budget allocation and pacing across active campaignsMonitor performance metrics and optimize toward CPA, ROAS, or other core KPIsConduct A/B testing on ad creative, targeting, and bidding strategiesBuild and present campaign performance reports using Google Analytics/GA4 and platform-native dashboardsCollaborate with creative and content teams to align campaign assets with performance goalsStay current on platform updates, algorithm changes, and industry best practices