Paid Media Lead
Xpress Wellness Urgent Care
Manager of Digital Marketing & Growth, you'll be responsible for the day-to-day management, optimization, and performance of our digital advertising campaigns. This role is ideal for someone who has an appreciation for data-driven campaign strategies, data storytelling, campaign mechanics, and wants to make a direct impact on connecting patients with quality healthcare. Execute and optimize paid digital advertising campaigns across Google Ads, Meta, Nextdoor, and other emerging channels Manage budgets with a focus on maximizing patient acquisition and ROI Conduct A/B testing on ad creative, targeting, bidding strategies, and landing pages Monitor campaign performance daily and make real-time optimizations to improve KPIs Implement tracking and conversion measurement across all digital touchpoints Implement and regularly audit tracking and pixel configurations across all platforms to ensure compliance with HIPAA and platform-specific healthcare advertising policies, including awareness of PHI exposure risks in ad platform integrations Apply standardized campaign naming and UTM conventions across all platforms to support unified, cross-channel reporting Performance Analysis & Reporting: Analyze campaign data to identify trends, opportunities, and areas for improvement in future strategies Track and report on key metrics including cost per acquisition, patient volume, lifetime value, and ROAS Strategic Support: Manager of Digital Marketing & Growth in developing channel-specific strategies and testing roadmaps Research and recommend new advertising platforms and opportunities Stay current on digital advertising trends, platform updates, and healthcare marketing regulations, including HIPAA considerations for digital advertising and tracking technologies Provide input on creative direction to maximize performance Support integration of paid media lead and conversion data with the organization's CRM platform to enable accurate patient journey tracking Growth & Expansion Support: