Digital Marketing & Content Manager

Digital Marketing & Content Manager R&R Truck Centers R&R Truck Centers is seeking a creative, hands-on Digital Marketing & Content Manager to lead and grow our digital presence. This is not a position where you'll spend your entire day behind a desk managing reports. We're looking for someone who enjoys getting out into the field, photographing trucks, shooting and editing video, flying a drone, creating engaging social media content, and then using that content to market our company across multiple digital platforms. A key part of this position will be regularly traveling between our three R&R Truck Centers locations to photograph and video new and used truck inventory, dealership activities, and other content opportunities. If you're equally comfortable holding a camera, editing a video, creating a social media post, and analyzing the performance of a digital campaign, we want to hear from you. What You'll Do You'll take an active role in telling the R&R Truck Centers story and showcasing our trucks, dealerships, employees, customers, products, and services. Responsibilities include: Regularly travel to all three R&R Truck Centers locations to create fresh marketing content Professionally photograph new and used truck inventory as it becomes available Produce walk-around, feature, promotional, and inventory videos of commercial trucks Capture aerial photography and video using a drone Photograph and video dealership operations, employees, customers, deliveries, special events, and other opportunities for original content Edit photography and video into professional, ready-to-publish marketing content Create and manage content for Facebook, Instagram, TikTok, YouTube, LinkedIn, and X Develop YouTube content including full-length videos, Shorts, thumbnails, titles, and descriptions Build and maintain a consistent social media and content calendar across all three locations Develop and manage paid digital advertising campaigns, including Google Ads and social media advertising Manage and improve company website content through WordPress Keep online truck inventory visually current with quality photography and video Improve organic search visibility through SEO, keyword research, and content development Monitor website traffic and campaign performance using Google Analytics and other reporting tools Develop email marketing campaigns for customers and prospects Create graphics, advertisements, promotional materials, and other digital assets Repurpose photography and video across multiple channels to maximize the value of each piece of content Monitor social media engagement, comments, and online reviews Identify new opportunities to increase website traffic, leads, brand awareness, and customer engagement Track results and provide management with clear reporting on what's working and where improvements can be made Photography & Video Are a Major Part of This Position We're looking for someone who genuinely enjoys creating visual content. The person in this role should be comfortable regularly visiting our dealerships, walking the truck inventory, identifying vehicles and stories worth featuring, and creating professional content without needing to be directed on every individual project. One day you might be photographing a newly arrived truck for our website. The next you could be filming a truck walk-around for YouTube, creating a short-form video for Instagram or TikTok, capturing drone footage of one of our dealerships, or photographing a customer taking delivery of a new truck. We want someone who sees content opportunities and takes the initiative to create them. What We're Looking For The ideal candidate will have experience with several of the following: Professional or commercial photography Videography and video editing Drone photography and videography Social media content creation YouTube content creation Facebook and Instagram marketing Digital marketing Google Ads SEO and keyword research Google Analytics WordPress Email marketing Adobe Photoshop, Premiere Pro, Lightroom, or similar creative software Graphic design Copywriting and content development Experience marketing commercial trucks, automobiles, heavy equipment, construction equipment, agriculture, manufacturing, or other B2B products would be a plus, but is not required. The Person We're Looking For: Technical skills are important, but we're also looking for someone who: Is creative and constantly looking for new content opportunities Enjoys photography and video production Is comfortable traveling regularly between our three dealership locations Is comfortable working independently and taking ownership of projects Can walk through a truck lot and recognize a great photo, video, or social media opportunity Understands how content should differ between TikTok, Instagram, Facebook, LinkedIn, and YouTube Is organized and capable of managing content needs across multiple locations Is comfortable working with salespeople, technicians, customers, and management Can manage multiple projects and deadlines simultaneously Understands that great marketing should ultimately generate awareness, leads, customers, and sales Is willing to learn the commercial truck industry and become knowledgeable about the products we sell and support A valid driver's license and the ability to regularly travel between company locations are required. About R&R Truck Centers R&R Truck Centers was established in 1965 and has served the commercial trucking industry for more than 60 years. With three locations serving northeastern Ohio and western Pennsylvania, our dealerships provide commercial truck sales, parts, and service while representing leading truck brands. We're an established company with a long history, but we're looking for someone who can help us continue modernizing how we market our dealerships, inventory, products, services, and people. Why Join R&R Truck Centers? This position offers the opportunity to have a real impact on the company's marketing direction. Rather than working on one small piece of a large marketing department, you'll have the opportunity to travel throughout our organization, create original content, develop campaigns, experiment with new ideas, measure results, and see your work directly influence our company's growth. If you're a creative marketer who enjoys photography, videography, trucks, social media, and digital marketing—and you want a position where you're encouraged to get out and create—we'd like to hear from you. Job Type: Full-time Work Location: In person with regular travel between all three R&R Truck Centers locations Pay: Up to $50,000.00 per year Benefits: 401(k) 401(k) matching Dental insurance Health insurance Health savings account Life insurance Work Location: In person