Recruitment Marketing Strategist
Wawa, Inc.
We’re team players, day-brighteners, and go-getters: and we know that Wawa is a place where we can build skills to thrive and open doors to new career opportunities. We’re proud to be a part of a winning team of Associate owners who shape our success. We’re committed to helping our communities and one another at every turn, because we know that when we fly together, there’s no limit to how far we can go. Develop and lead recruitment marketing strategies that support high-volume hourly hiring, leadership recruitment, hard-to-fill roles, and priority corporate talent needs.Translate workforce demand and talent acquisition priorities into integrated campaigns across career site content, social media, job advertising, recruitment events, and talent community engagement, including CRM strategies, nurture campaigns, and candidate relationship marketing efforts that engage prospective candidates.Own recruitment marketing aspects of the careers site, including content strategy, user experience recommendations, SEO optimization, and ongoing enhancements that improve candidate conversion.Partner with Operations, Marketing, and PR to ensure employer brand messaging, candidate communications, and market-facing content are aligned, compelling, and brand-consistent.Use campaign, source, and candidate engagement data to evaluate effectiveness, optimize spend and channels, and recommend adjustments that improve hiring impact.Manage recruitment advertising, job board, and employer branding vendor relationships to ensure performance, value, and alignment to talent priorities.Partner with Operations, Marketing, PR, and program leads to support talent attraction events, workforce development partnerships, community recruiting initiatives, trade school outreach, and military hiring programs through targeted marketing strategies and promotional campaigns that increase awareness and candidate engagement.Build recruiter enablement tools, messaging guidance, and best-practice resources that help recruiters consistently attract and engage candidates.Advance inclusive recruitment marketing practices that broaden candidate reach, strengthen representation in pipelines, and reflect Wawa’s values and culture.Monitor external recruitment marketing trends, competitive practices, and emerging tools to identify opportunities to strengthen Wawa’s employment brand and candidate attraction strategy. Bachelor’s degree in Marketing, Communications, Human Resources, Business, or related field preferred.5+ years of experience in recruitment marketing, employer branding, talent acquisition marketing, or a related marketing role required.Demonstrated experience developing marketing campaigns across digital, social, paid media, career site, event, and candidate engagement channels.Strong working knowledge of recruitment marketing platforms, applicant tracking systems, CRM tools, analytics platforms, SEO/SEM, and programmatic advertising preferred.Experience supporting high-volume hiring in retail, hospitality, convenience, field operations, or a similar distributed workforce environment preferred.Demonstrated ability to influence and collaborate across Talent Acquisition, Operations, Marketing, Public Relations, and senior leadership teams to drive alignment and business results.