TikTok Shop - Business Communications Manager

About the team The Global E-Commerce Business Communications Associate will work closely with the ecommerce business teams and media corporate functional teams. 1. Business Communication Needs Assessment & Liaison - Act as the bridge between business teams and the PR function by translating business needs into clear, actionable PR requests. - Ensure communication efforts are closely aligned with business priorities and deliver measurable impact for key initiatives. 2. Content Review - Serve as the gatekeeper for reviewing all external-facing business communication materials. - Identify and flag materials that require additional review from Communication teams to ensure alignment with communication principles. 3. Brand & Content Strategy - Support the development of business narratives at both category and platform levels to shape TikTok Shop’s brand positioning. - Maintain the data repository and review process for externally shared business data requests, ensuring accuracy and consistency. - Manage a centralized “Success Stories Hub” to showcase high-quality TikTok Shop success cases for media, partners, and other stakeholders. 4. Process Development, Gap Identification & Training - Identify communication review process gaps and design effective workflows to address them. - Develop and deliver training programs to improve team awareness, understanding, and adoption of communication processes and best practices.