Social Media Marketing Specialist

Based in downtown Lafayette, Louisiana, Burning Stick Creative is a full-service advertising agency serving clients across Acadiana and beyond. The team is driven by a passion for branding, storytelling, and helping organizations stand out in competitive markets. The agency delivers strategic communications, effective public relations, innovative social media, cutting-edge video production, and strong web and design solutions. Burning Stick Creative focuses on helping clients make a lasting impact by clearly defining and amplifying their brand. We are seeking a creative and motivated individual to join our team of social media marketing professionals as a Social Media Specialist. In this role, you will help develop and execute relevant social media campaigns on behalf of clients, create shareable content/deliverables to support greater brand awareness and engagement, and work alongside our team of social media content creators and other creatives. The ideal candidate is a social media enthusiast with experience in copywriting, graphic design, social media advertising, and digital content creation. Ad management experience and Meta Ads Manager proficiency are required. Responsibilities: • Develop and execute social media strategies aligned with client goals and objectives. • Create engaging and shareable content across various social media platforms (Instagram, Facebook, LinkedIn, TikTok, etc.). • Manage and grow social media channels to increase followers and engagement. • Monitor social media platforms for brand mentions, industry trends, and competitor activity. • Respond to comments and messages in a timely and professional manner. • Collaborate with the creative team to develop visually appealing content. • Track and analyze social media performance metrics to identify areas for improvement. • Stay up-to-date with social media trends and best practices. • Create and monitor engaging ad campaigns and complete monthly reporting summaries for each client. Qualifications: • Bachelor’s degree in marketing, communications, or a related field. • Proven experience in social media management. • Strong understanding of various social media platforms and their target audiences. • Excellent written and verbal communication skills. • Ability to manage multiple projects and meet deadlines. • Strong analytical skills and data-driven approach. • Experience with social media analytics tools and Meta Ads Manager.  • Proficiency in graphic design and content creation.  • Video editing skills are recommended but not required.  Benefits: • Flexible Schedule • Paid Time Off • Health, Dental. & Vision Insurance Packages • Professional Development Assistance Schedule: • Monday – Friday • Weekends as needed Work Location:   In-Person To Apply: Please submit your resume and a portfolio of work to info@burningstickcreative.com. Burning Stick Creative is an equal-opportunity employer.