Senior Media Planner and Buyer

Our client, a prestigious advertising agency, is seeking a highly analytical and strategic Senior Media Planner and Buyer to join their thriving team in Huntsville, Alabama, US . This role is critical in developing and executing integrated media strategies across digital and traditional channels to achieve client marketing objectives. The ideal candidate will have a deep understanding of media trends, strong analytical skills, and a proven ability to optimize media investments for maximum ROI. Responsibilities: Develop comprehensive media plans that align with client marketing goals, target audiences, and budgets. Identify, evaluate, and select appropriate media channels, including digital (search, social, display, programmatic), television, radio, print, and out-of-home. Negotiate and purchase media space and time to secure the best rates and placements. Manage media budgets, ensuring accurate forecasting, tracking, and reconciliation. Monitor media campaign performance, analyze data, and provide insights and recommendations for optimization. Collaborate with account management, creative teams, and clients to ensure seamless campaign execution. Stay current with industry trends, new media opportunities, and competitive landscape. Build and maintain strong relationships with media vendors and partners. Mentor and guide junior media planners and buyers. Prepare reports and presentations on media strategies, performance, and key learnings. Qualifications: Bachelor's degree in Marketing, Advertising, Communications, or a related field. Minimum of 5 years of experience in media planning and buying, with agency experience highly preferred. Proven track record of developing and executing successful integrated media campaigns. Strong understanding of digital media platforms and analytics tools (e.g., Google Analytics, DCM, Facebook Ads Manager). Excellent negotiation, analytical, and problem-solving skills. Proficiency in media planning software and Microsoft Excel. Ability to manage multiple projects and meet tight deadlines. Strong communication and presentation skills. Experience with programmatic advertising is a significant plus. Detail-oriented with a strategic mindset. This is a fantastic opportunity for an experienced media professional to contribute to impactful campaigns within a dynamic agency environment located in Huntsville, Alabama, US . Apply now to join a team dedicated to delivering exceptional results.