Senior Manager, Paid Media

A company is looking for a Senior Manager, Paid Media to lead and evolve performance marketing strategies. Key Responsibilities Develop and execute a comprehensive paid media strategy across various platforms Manage budget allocation and investment strategy to drive growth and profitability Lead and scale a high-performing paid media team while ensuring cross-functional alignment Required Qualifications Bachelor's degree in a related field (e.g., Marketing, Communications, Business, or Analytics) 5+ years of experience in leading paid media strategy for B2C eCommerce brands Proven senior-level experience with budget ownership and cross-functional influence Deep expertise across paid media platforms including Meta, Google, and TikTok Experience in scaling upper-funnel acquisition channels such as Connected TV and podcast advertising