Senior Leader in Performance Marketing

Senior Leader in Performance Marketing About the Company Join a rapidly growing eCommerce gifting company dedicated to delivering scalable and efficient growth. Industry Retail Type Privately Held About the Role The Company is seeking a dynamic Senior Performance Marketing Manager to spearhead and enhance our paid acquisition strategies. In this critical role, you will take ownership of our paid media strategy and execution, managing a substantial annual advertising budget across diverse platforms to fuel our growth while optimizing vital performance metrics. We are looking for a candidate with a data-driven mindset who can craft tailored strategies for various advertising channels and has substantial experience in developing creative strategies to ensure high-performing ad content. Your expertise in testing and experimentation, especially around seasonal planning, along with a strong understanding of subscription economics and LTV optimization, will be invaluable. The ideal applicant will have at least 5 years of experience in performance marketing, preferably within a DTC or eCommerce sector, and a proven capability of managing and amplifying multi-million dollar paid media budgets. Mastery of platforms such as Meta, Google, and other paid acquisition outlets is essential. This position requires a collaborative professional adept at working cross-functionally in a fast-paced, high-growth environment. Experience in seasonal businesses with a concentrated focus on subscription models and LTV optimization is essential. You will lead a talented team, work closely with both in-house and agency partners, and play a pivotal role in driving the company's growth through strategic, data-driven decision-making. Functions Marketing