Senior Director Retail Marketing

Position Overview Comcast is a Fortune 50 leader at the forefront of innovation in media and technology, creating world-class entertainment and online experiences for millions of customers. In the Xfinity Retail Store environment, this role is pivotal for driving retail marketing communications across company-owned and third‐party channels. The successful candidate will lead the Retail Marcom team to execute strategies that enhance in-store customer engagement and drive revenue while ensuring brand excellence. Key Responsibilities Manage and provide oversight of a team of marketing professionals across all Xfinity company-owned and third-party retail channels. Support the development of the National Retail, Branded Partner, and MDU channels with dedicated needs and deliverables. Oversee all brand and product marketing initiatives, including in-store communications, creative briefs, and messaging. Own the Retail Marketing plan-of-record by identifying critical milestones, timelines, and ensuring delivery against objectives. Oversee the development of a retail-TV strategy to optimize in-store digital screens. Develop and implement an in-store event and workshop engagement series. Engage with cross-functional stakeholders (Brand, IMC, Growth, eCommerce, Retail Sales & Operations) in the development and launch of marketing plans. Serve as the liaison and subject matter expert for cross-functional teams, divisions, and regional partners. Analyze financial metrics to inform marketing plans for budget and margin assurance. Manage performance reports, budgets, and agency relationships while delivering actionable insights. Required Qualifications Proven team leader with a strong work history in sales, service, and innovation. Established track record of exceeding marketing, sales, and service results. Exceptional program and project management skills with the ability to organize resources and meet deadlines. Strong collaboration and leadership abilities in a decentralized organization. Capacity to manage multiple large-scale projects concurrently. Must be able to work nights, weekends, and variable schedules as required. Minimum of 10 years of relevant work experience. Preferred Qualifications Bachelor's Degree (preferred) or a combination of coursework and extensive related professional experience. Experience in retail marketing within a large, dynamic organization. Benefits & Perks Compensation: Competitive base pay with eligibility for commission (sales roles) or bonus (non-sales roles). Benefits: Access to a best-in-class benefits package that supports your physical, financial, and emotional well-being. Comprehensive options and expert guidance tailored to support you through every milestone and in your everyday life. Additional perks designed to help you care for what matters most.