Public Relations Account Executive

Intrepid Marketing Group · Raleigh, North Carolina · Posted Apr 25
Full-Time
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About this role

Account Executive / Public Relations Intrepid Marketing Group is a full-service marketing, advertising, and public relations agency with experience in traditional, digital, and social media. We are a group of hard-working and innovative marketers who provide our clients with quality service that leverages their brand message to reach their consumers in a marketplace that changes almost every day. Our clients span a variety of verticals, including professional and collegiate sports, nonprofits, retail, agriculture, homebuilding, and others. Intrepid Marketing Group is currently seeking a qualified candidate located in the Triangle to join us! The ideal candidate is a strategic thinker, a problem-solver, passionate about public relations, communications, and social media, and thrives in a fun, fast-paced team environment. The ideal candidate must also be a strong writer, verbal communicator, show initiative and leadership skills and work well under deadlines and in front of people. Responsibilities: - Develop and execute comprehensive annual and project PR plans that support client marketing and business objectives by maximizing client coverage with target media/influencers. Measure, analyze, and report on each plan's success - Maintain trusted client relationships, including serving as day-to-day client lead on multiple accounts - Write and distribute press releases, media alerts, ghostwritten thought leadership articles, blog posts, etc. - Regularly update clients and management on media wins and impact - Develop and maintain relationships with local, regional, and national media contacts - Brainstorm and develop innovative methods of achieving client goals - Keep a detailed list of tasks, client status reports, media hits, etc. - Develop, manage, and track social media campaigns for clients - Create quarterly client reports - Occasionally develop social media content for clients. Identify and secure social media influencer participation for certain projects and events. - Assist in organizing and managing media events for clients’ key milestones or industry events - Participate in new business processes (market research and competitive landscape analysis) and client pitches - Take on additional projects that are PR-adjacent as needed. Requirements: - Four-year degree in journalism, communications or a related field - 2 to 4 years of previous experience in a public relations and media relations role - Working knowledge of the mass media and the ability to write and pitch news-related stories - Passion and enthusiasm for working in the communications industry - A detailed, organized, self-starter with great interpersonal skills - Working knowledge of the social media landscape and how to utilize social media tools to advance marketing platforms - Knowledge of managing brand social media accounts - Strong writing, organizational, public speaking, and leadership skills - Experience with public relations media database software (Muck Rack preferred) a plus - Knowledge of local, regional, and national media markets as well as a robust list of contacts is a plus - Creative thinker, self-starter, and highly motivated - Design skills including graphic design, video and audio editing a plus - Willingness to shoulder additional responsibilities that are requested by Intrepid Marketing Group as needed Other Items: - 100% Remote but located in the Raleigh/Durham area - Some on-site or in-person meetings are expected - Minimal travel - 401K and health benefits - 3 Weeks paid vacation, in addition to paid holidays

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