Paid Media Lead

Cleaner Marketing is a fast-growing marketing agency dedicated to helping dry cleaning and laundry businesses scale through modern, performance-driven marketing systems. We specialise in combining paid media, automation, and AI to deliver measurable growth for our clients. Our focus is simple: drive revenue, not vanity metrics. We build scalable systems using tools like GoHighLevel (GHL), advanced PPC strategies, and optimisation platforms to help our clients dominate their local markets. What You’ll Be Doing: Define and execute performance marketing strategy across paid channels (Google & Meta) Own key acquisition metrics: CPL, CPA, ROAS, LTV and overall campaign efficiency Shift optimisation from short-term results to long-term client revenue growth Align paid media strategy with client business goals and lifecycle marketing Drive execution and performance Oversee daily campaign performance across multiple client accounts Step into hands‑on execution when needed (campaign builds, restructuring, scaling) Ensure best‑in‑class campaign setup, tracking, and attribution Leverage tools like Optmyzr to optimise performance at scale Build and maintain reporting dashboards with clear, actionable insights Build and lead the team Lead, mentor, and develop a team of PPC Specialists Create a high‑performance culture with clear KPIs and accountability Set structure and processes for a scalable paid media department Conduct performance reviews, training, and ongoing development Manage clients and stakeholders Act as senior point of contact for key client accounts Translate performance data into clear business insights for clients Collaborate closely with internal teams (creative, automation, sales) Deliver structured weekly and monthly reporting Build for scale Help expand paid media strategies across new markets and services Continuously improve internal processes, systems, and workflows Integrate PPC with CRM and automation systems (especially GoHighLevel) Identify opportunities to improve efficiency through AI and automation What We’re Looking For 5–7+ years in PPC / performance marketing Proven experience managing $40,000–$80,000+ USD in ad spend across campaigns/clients Strong hands‑on experience across Google Ads and Meta Ads Agency experience is highly preferred Experience using GoHighLevel (GHL) is a strong advantage We are looking for a relentless innovator and leader Experience integrating PPC with CRM/automation systems Commercial & analytical mindset Highly data‑driven with strong analytical thinking Ability to diagnose performance issues and act decisively Comfortable translating business goals into measurable PPC KPIs Focused on ROI and revenue impact, not just clicks and impressions Leadership & profile Strong team leadership and mentoring experience A hybrid operator: strategic thinker who can execute when needed Excellent communication and stakeholder management skills Comfortable in a fast‑paced, high‑performance environment Why Join Cleaner Marketing? Work with a niche we dominate (dry cleaning & laundry businesses) Be part of a high‑growth agency building modern marketing systems Opportunity to lead and shape a core department Exposure to AI‑driven marketing and automation Real impact on client growth and business outcomes Job Type: Permanent