Media Manager
NP Digital · Oklahoma City, Oklahoma ·
Posted 2 days ago
Full-Time
About this role
NP Digital (NPD) is a global award-winning performance marketing agency. AdAge named us Performance Marketing Agency of Year, Campaign Magazine labeled us the Global Agency of the Year in two categories, and The Drum awarded us the Agency Business Award for Global Development. Google recently handed us the Agency Excellence Award for Media Unification and both Inc. and AdAge listed us on their Best Places to Work lists.NP Digital combines proprietary platforms with best-in-class talent to deliver leading edge experiences centered around: paid and organic search, social, content, retargeting, performance display, feed management and conversion rate optimization.NP Digital focuses on creating innovative, adaptive, and data-driven digital marketing plans for our clients. Obsessed with helping companies grow and exceed their goals, NP Digital delivers on the mission of continually helping brands connect and engage with their audience.ABOUT THE OPPORTUNITYNP Digital is seeking an energetic, data-driven, and innovative Manager, Paid Search to join our remote Paid Media team. The ideal candidate has 3-5 years of managing paid search and Performance Max campaigns with budgets exceeding $500K per month. Candidates should have outstanding knowledge of Google and Microsoft Ads and already have a good grasp on how to structure campaigns to optimize performance based on each search platform’s ad auction algorithms. Equally important to technical paid search experience is the ability to communicate recommendations and analysis of performance to clients and colleagues alike.This role is available due to an internal transition, offering a great opportunity for a new team member to join and make an impact. To qualify, candidates must reside and be eligible to work in the United States.ABOUT THE RESPONSIBILITIESDeliver and execute paid search media strategies and recommendations for clientsEnsure new platform features and updates are considered and potentially implemented to clients’ campaignsProject estimated campaign performance results based on client budgets and benchmark costs and ratesDevelop & implement paid search campaign structures to manage and optimize to performance goals such as CPL, ROAS, or LTVFollow department media buying and quality assurance processes to ensure campaigns run accuratelySteward clients’ budgets through meticulous management of daily or lifetime spending and monthly, quarterly, or annual pacingImprove campaign performance by making optimization recommendations and using paid search campaign management checklist to identify opportunitiesMeet internal and external deadlines for assigned tasksDevelop testing roadmap and implement split testing to continuously improve campaign performanceCreate, deliver, and present client reporting on a weekly, monthly, and quarterly basis in a storytelling format with insights and recommended next stepsRespond to client questions and ad hoc requests in a timely mannerABOUT YOUMinimum of 3+ years of paid search experience across Google and Microsoft Ads with 2+ years of agency experienceExperience in managing monthly budgets exceeding $500KThrives off improving paid search media campaign performance and the opportunity to drive growth for clientsUses platform, AI, and third-party data to understand what may be impacting campaign performanceUnderstands how to determine when ad copy needs to be updatedStrong communication and presentation skills to both external and internal stakeholdersExcellent attention to detail and data analysis to ensure campaigns run accurately and insights are uncovered that lead to campaign recommendationsStrong organizational skills with the ability to prioritize time and workload efficientlyTeam player who is…
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