Marketing Director

Company Overview John Graham & Associates (JGA) is a leading financial advisory firm committed to helping individuals, families, businesses, and not-for-profit organizations achieve their financial goals and secure their financial futures. Our team is dedicated to providing personalized and comprehensive financial planning solutions to our clients. When you join JGA, you are part of a team with a stellar reputation – winning the 2019 Small Business of the Year by East Peoria Chamber of Commerce, the WEEK TV Viewers’ Choice Award for Best Financial Planners in 2023 and 2025, and the Peoria Journal Star Readers’ Choice Award for favorite financial planner in 2025. Over our more than 30 years of servicing our community, we have a healthy and growing client base who relies on us for leadership and financial education. Our marketing team plays a vital role in delivering both. Job Summary Are you the kind of marketer who loves both big ideas and bringing them to life? John Graham and Associates is looking for a Marketing Director who blends creativity with strategy—and isn’t afraid to roll up their sleeves along the way. In this role, you’ll be the storyteller, strategist, and brand champion for our firm. You’ll shape how we show up in the market, turn insights into standout campaigns, and partner closely with leadership to fuel growth. From thought leadership and digital experiences to campaigns that actually move the needle, you’ll have the freedom—and support—to make a real impact. If you enjoy building brands, experimenting with new ideas, and leading a marketing vision from concept to execution, this is your chance to do meaningful work while putting your creative stamp on a growing organization. Duties Develop and lead an integrated marketing strategy aligned with firm goals and growth initiatives Oversee brand positioning, messaging, and visual identity across all channels Plan, create and execute marketing campaigns, including digital, content, email, and thought leadership Analyze campaign performance and marketing metrics; report insights and recommendations to leadership Lead in the organization and execution of events, including client events, seminars, webinars, retreats, etc. Create, schedule and send invites to seminars and client events. Partner closely with leadership and financial advisors to support client acquisition and retention Manage and optimize the firm’s website, social media presence on Facebook and LinkedIn, YouTube page, and marketing automation tools Create graphics for social media posts. Write and schedule posts to go with them in FMG Develop and implement a content calendar to ensure a consistent and engaging online presence Respond to comments from our online community, following Compliance & Standards guidelines Monitor social media trends and user feedback to continuously improve our strategy Record and edit advisor videos and post to YouTube and Social Media channels Assist in producing podcast, which could include booking guests, setting up studio and ensuring recording is working properly Maintain website, including routine updates and adding features to keep up with changing technology Maintain contacts and distribution lists in FMG – pulling from Salesforce and other sources (Update, add, delete, adjust as needed) Create quarterly client newsletter, gathering and producing content, compiling and sending to the printer once approved Work with local agencies on advertising strategies and ad buying Ensure our supply of company branded letterhead, envelopes and business cards are adequately stocked, reordering when necessary Ensure swag/gifts remain fully stocked and reorder when necessary Ensure all marketing materials maintain brand consistency and professional standards Understand and abide by firm marketing rules to ensure compliance with industry regulations Taking on other duties as assigned Qualifications Bachelor’s degree in Marketing, Communications, Business, or a related field 5+ years of progressive marketing experience Experience in financial services or similar industries strongly preferred Proven ability to develop and execute data‑driven marketing strategies Strong understanding of digital marketing, content strategy, and brand management Excellent communication, presentation, and stakeholder‑management skills Extensive experience editing video, audio and graphics using Adobe Creative Cloud applications or similar Experience managing budgets and external vendors Fanatical attention to detail and ability to manage multiple projects while meeting deadlines. Highly organized, adaptable, and results‑oriented Experience with Microsoft Office Suite, Salesforce CRM, FMG Suite, Adobe Creative Cloud, Canva, and Story Chief a plus John Graham and Associates is an Equal Opportunity Employer All qualified applicants will receive consideration for employment regardless of, and will not be discriminated on the basis of, race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status or any other protected category. Applicants must be authorized to work for ANY employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time. Pay: $65,000.00 - $85,000.00 per year Benefits: 401(k) 401(k) matching Dental insurance Employee discount Health insurance Health savings account Life insurance Paid time off Retirement plan Tuition reimbursement Vision insurance Work Location: In person