Marketing Copy Writer

**About High Scale** We’re High Scale — a future-focused, data-obsessed agency revolutionizing video advertising on TV and social media. Think Amazon’s obsession with customer experience meets SpaceX’s fearless ambition—that’s the DNA behind everything we do. Our 120-person team of creatives, strategists, and innovators produces thousands of high-impact campaigns weekly for the world’s leading lifestyle, fashion, beauty, and DTC brands. With 50,000 sq. ft. of DTLA studios and a global influencer network, we’re ready to 10x our output in 2026—and we need a **Marketing Copywriter** who understands the psychology of persuasion and can write scripts that convert viewers into customers. **Why This Role Matters** Words are the engine of revenue. As a Marketing Copywriter, you are the voice behind our visuals. You aren't just writing "catchy slogans"; you are engineering scripts and ad copy designed to stop the scroll, agitate pain points, and drive immediate action. In a world of short attention spans, your ability to write a "hook" that grabs attention in the first 3 seconds is just as important as the video edit itself. If you love behavioral psychology, direct response marketing, and seeing your words generate millions in sales, this is your launchpad. **What You’ll Do** 1. **Write High-Converting Video Scripts** * Craft direct-response scripts for UGC creators, actors, and voice-over artists. * Structure scripts around proven performance frameworks (e.g., Hook → Problem → Agitation → Solution → Social Proof → CTA). * Write specific visual notes alongside dialogue to guide editors and producers on the creative vision. 2. **Develop Creative Concepts & Angles** * Research client products, competitors, and customer reviews to find unique "angles" (e.g., "The scientific approach to acne" vs. "The morning routine aesthetic"). * Brainstorm varied hook concepts to test what grabs attention best (e.g., Shocking Statement vs. ASMR Visual). 3. **Write Ad Copy & Headlines** * Produce punchy primary text, headlines, and descriptions for Meta (Facebook/Instagram), TikTok, and YouTube ads. * Ensure the tone of voice matches the specific brand persona—from edgy and humorous to clinical and trustworthy. 4. **Iterate Based on Data** * Review performance data with the Strategy team. If a script has a high drop-off rate, rewrite the middle section. If the CTR is low, rewrite the hook. * Refresh successful winning ads with new script variations to combat creative fatigue. **Who You Are** 1. **A Direct Response Specialist** * 2–4 years of experience in copywriting, specifically for DTC brands, e-commerce, or performance marketing agencies. * You understand the difference between "brand writing" (building feelings) and "direct response writing" (driving sales). 2. **Master of the "Hook"** * You know how to grab attention instantly. You understand that if you don't win the first 3 seconds, the rest of the script doesn't matter. * You are concise. You can say more with fewer words. 3. **Psychologically Driven** * You understand human desires and objections. You know how to weave social proof and urgency into a script naturally. 4. **Adaptable Voice** * You can switch seamlessly between writing for a Gen Z skincare brand (slang, casual, fast) and a luxury home goods brand (elevated, descriptive, smooth). 5. **Native-Level English Proficiency** * **Perfect grammar and command of American English idioms/slang is required.** You must understand the nuances of culture to write effective ads. **Perks & Benefits** * **Competitive Compensation:** $40,000-$70,000/year * **Growth Opportunities:** Influence the creative strategy of major global brands and grow into a Creative Strategist or Lead Copywriter role. * **Relentless Innovation Culture:** Move fast, test constantly, and collaborate with some of the most creative minds in social media and video production. *High Scale is an Equal Opportunity Employer. We celebrate diversity and believe it’s key to building teams that change the world—one winning script at a time.*