Marketing Coordinator - Digital Media & Events

Position Overview We are seeking a driven, highly organized Marketing Coordinator to lead and execute all marketing, branding, event, and lead-generation initiatives for a high-performing large real estate team. This role serves as the central coordination point between agents, vendors, virtual assistants, and leadership — ensuring consistent brand growth, lead generation, and community engagement. The ideal candidate is a proactive self-starter who thrives in a fast-paced environment, communicates effectively across teams, and brings both creative and analytical strengths to every initiative. Key Responsibilities Event Planning & Management Plan and execute community, nonprofit, and promotional events end-to-end Manage pre- and post-event marketing including social media, print, and digital campaigns Coordinate staffing, materials, vendors, and logistics for all events Track event performance and ROI; develop improvement plans for future events Attend planning meetings and maintain event records and reporting Property & Luxury Marketing Events Coordinate marketing for property showcases, grand reveal events, and real estate tours Promote listings through media interviews, newspaper features, and digital campaigns Support high-end and luxury property marketing initiatives across regional markets Manage meet-the-builder, vacant lot, and specialty property promotional events Brand Development & Multi-Channel Marketing Oversee traditional marketing: print, newspaper, billboard, bus bench, and direct mail Lead digital marketing: social media strategy, lead generation, and brand awareness campaigns Manage and grow YouTube channel, podcast production, and emerging media platforms Identify and evaluate new advertising opportunities across TV, streaming, and digital platforms Research and recommend innovative strategies to improve visibility and lead generation Vendor & Team Coordination Serve as liaison between creative, social media, and CRM virtual assistants Coordinate agent participation in events, social media, and open house scheduling Oversee production of listing flyers, marketing materials, and MLS video content Manage website updates, advertising performance tracking, and CRM maintenance Lead Management & Reporting Prepare and distribute regular reports on lead activity, campaign performance, and ROI Track call performance, website traffic, QR code analytics, and agent lead assignments Maintain accurate lead tracking systems and dashboards Content Creation & Brand Growth Coordinate client review campaigns, testimonial collection, and closing video production Manage team photography, promotional videos, and lifestyle content series Plan and execute podcast episodes, drone video campaigns, and community content Develop survey, contest, and giveaway campaigns to drive engagement and leads Technology & Innovation Utilize AI tools, marketing automation, and digital reporting platforms Implement QR code strategies, call tracking systems, and lead capture tools Continuously evaluate and adopt new technologies that improve marketing efficiency Maintain social media analytics and digital performance dashboards Digital & Social Media Strategy Audit, optimize, and grow presence across all major social media platforms Oversee video content strategy across YouTube, podcast platforms, and proprietary channels Track subscriber growth, audience engagement, and content performance metrics Office & Operational Support Maintain marketing inventory, office supplies, and equipment functionality Provide general marketing support and direct walk-in visitors as needed Performance Expectations Strong organizational and project management skills with consistent on-time delivery Clear, professional communication with agents, vendors, and leadership Measurable marketing results with accurate performance tracking and reporting Proactive contribution of innovative marketing ideas and strategies Consistent maintenance of professional brand standards across all channels Position Scope This role IS: Marketing Coordinator Event Coordinator Brand Ambassador Project Manager Vendor Coordinator Lead Generation Support Specialist Ideal Candidate Profile Experience in marketing coordination, event planning, or brand management Proficiency in social media platforms, digital marketing tools, and CRM systems Willingness to use AI-powered marketing tools and automation platforms Strong written and verbal communication skills Ability to manage multiple projects simultaneously in a deadline-driven environment Creative thinker with a data-driven approach to measuring results Real estate industry experience a plus but not required Pay: $20.00 - $24.00 per hour Work Location: In person