Marketing Coordinator at Harpeth Valley Homes Nashville, TN

Marketing Coordinator job at Harpeth Valley Homes. Nashville, TN. Responsibilities Coordinate advertising and public relations with the ad agency for current communities Direct and participate in the design of flyers, direct mail pieces, and other marketing collateral in coordination with the Vice President of Sales and sales representatives Coordinate the selection of model options Coordinate and participate in the compilation and completion of brochures, signage, and sales office Manage the maintenance of branding and compliance of model homes, advertising, signage, brochures, public relations, invoices Oversee the marketing of all active and upcoming communities and approve marketing materials such as ad campaigns, press releases, website designs, e-blast campaigns, logos, direct mail campaigns, etc. Identify and prioritize marketing objectives, including managing effective marketing campaigns–digital and on site Manage online branding and communication efforts through the company’s website, mobile, and email marketing campaigns Support a wide range of digital and traditional marketing needs for the division including strategy, planning, targeting, implementation, reporting and/or optimizing Analyze and interpret user journey data to improve the customer experience Review performance of the website and track campaign reporting Manage reports and dashboards to provide detailed tracking of marketing programs across various channels as well as measuring, monitoring and optimizing the funnel from inquiry to closed opportunity Maintain model homes after model opening, including coordinating the cleaning, plant maintenance, and landscape maintenance of the model complex Communicate with various departments to improve products and company image Conducts all business in a professional and ethical manner to serve customers and increase the goodwill and profit of the company Qualifications Two years of digital marketing experience and/or training New home sales marketing experience preferred Strong written and verbal communication skills Creative thinking Advanced Knowledge of MLS and realtor sites such as Zillow and Realtor.com Basic knowledge in Google Analytics, social media sites, Adobe Creative Suite to include InDesign, Photoshop, photography and editing Employee Benefits 100% Individual Health Insurance Coverage Dental Insurance Vision Insurance 401(k) With Employer Match