Head of Marketing Communications and PR

Director of Communications & Marketing DIRECTOR OF COMMUNICATIONS & MARKETING MONTGOMERY, AL The Director of Communications & Marketing provides strategic leadership for all marketing, communications, public relations, advertising, and branding initiatives for a statewide association serving more than 19,000 members. This executive-level position is responsible for developing and implementing integrated communication strategies that strengthen member engagement, increase brand awareness, support advocacy efforts, and generate non-dues revenue while advancing the Association's mission and strategic objectives. Key Responsibilities: Develop, implement, and manage a comprehensive communications and marketing strategy that supports the Association's goals, programs, services, and advocacy initiatives. Lead all public relations, media relations, advertising, branding, and communications efforts across print, digital, social media, and emerging platforms. Create and manage the annual Communications & Marketing department budget, ensuring effective allocation of resources and fiscal responsibility. Serve as editor of all Association publications, maintaining consistent messaging, editorial quality, and brand standards. Direct the planning, writing, design, and distribution of a weekly electronic newsletter reaching more than 27,000 subscribers. Oversee the creation and production of all internal and external communications, including: Press releases Marketing collateral Advocacy campaigns Fundraising campaigns Audio-visual presentations Print publications Digital communications Social media content Manage the Association's website strategy, content development, and ongoing maintenance to ensure timely, accurate, and engaging communications. Develop and execute targeted branding and marketing campaigns that increase awareness of the Association, its programs, and member benefits. Lead the design and execution of advocacy and fundraising campaigns utilizing email marketing, direct mail, and digital communication strategies. Manage and grow the Association's sponsorship program, cultivating relationships that generate significant non-dues revenue. Support the planning, promotion, and execution of Association meetings, conferences, special events, and fundraising activities. Conduct member research through surveys, focus groups, and other feedback tools to assess member needs, evaluate programs, and guide strategic communication initiatives. Write, edit, and produce high-quality content for a variety of audiences and communication channels. Manage relationships with external vendors, agencies, designers, printers, and other marketing partners to ensure quality, cost-effectiveness, and timely project delivery. Regularly present communications strategies, marketing initiatives, budgets, and campaign results to the Board of Directors and Executive Committee. Ensure consistency in messaging and visual identity across all communications while protecting and strengthening the Association's brand. Qualifications: Proven experience leading strategic communications, marketing, public relations, and branding initiatives. Exceptional written, verbal, and presentation skills. Strong project management and organizational abilities with the capacity to manage multiple priorities simultaneously. Experience overseeing budgets, vendor relationships, and cross-functional projects. Demonstrated success in digital marketing, website management, email marketing, social media strategy, and content development. Experience managing sponsorships, fundraising campaigns, or revenue-generating marketing initiatives preferred. Ability to build strong relationships with members, leadership, media representatives, and external stakeholders. Strategic thinker with strong leadership, creativity, and analytical skills.