Director of Marketing and Sales

? We’re Hiring | Marketing & Admissions Director ? Location: Allentown, PA ? Hours: Full-Time ? Competitive Pay Responsibilities Lead marketing and admissions efforts for a skilled nursing facility Develop and maintain referral relationships with hospitals, case managers, and community partners Oversee admissions process from inquiry through intake Drive census growth and maintain occupancy targets Coordinate tours, outreach, and community engagement initiatives Collaborate with clinical and administrative teams to ensure smooth admissions Track and analyze referral data and marketing performance Ensure excellent customer service and patient/family experience Requirements Prior experience in SNF marketing/admissions required Strong network of referral sources in the local market preferred Proven ability to drive census and build relationships Excellent communication and interpersonal skills Highly organized with ability to multitask in a fast-paced environment Knowledge of Medicare, Medicaid, and insurance processes Self-motivated and results-driven