Director of Growth Marketing

Director of Growth Marketing About the Company Top-tier marketing agencyIndustry: Marketing and AdvertisingType: Privately HeldAbout the Role The Company is on the lookout for a strategic and dynamic Director of Growth Marketing with a successful track record in scaling subscription-based applications. As the first dedicated growth hire, you will take complete ownership of the growth funnel, defining strategies and executing diverse experiments across various channels. This role demands a profound understanding of the subscription economy, particularly in areas like trial-to-paid conversions. You will adopt a data-driven approach to optimize the complete subscription journey and drive sustainable growth. Key responsibilities include: Scaling the growth engine through innovative strategiesArchitecting systems for long-term growthManaging performance marketing across multiple channels while ensuring LTV/CAC efficiencyRunning multiple high-velocity experiments each monthBuilding CRM and lifecycle strategies to maximize LTV and minimize churnIdeal candidates will have: A robust background in performance marketing with experience managing budgets across various channelsThe ability to foster a culture of data-driven experimentationExperience in product-led growth, working closely with product teams to integrate effective growth loopsA seed-stage mindset, combining hands-on expertise with team leadership abilitiesThe company highly values analytical rigor, creative intuition, and advanced knowledge in attribution and measurement—especially in the context of the post-iOS14 landscape. Familiarity with AI-driven products is a significant plus! Travel Requirements: Less than 10% Functions: Marketing