Director of Admissions, Marketing & Public Relations

Position Summary The Director of Admissions, Marketing & Strategic Growth is responsible for overseeing census development, admissions operations, referral relationship management, community outreach, and strategic marketing initiatives across St. Margaret’s Family of Care entities, including skilled nursing, long-term care, hospice, companion care, pharmacy services, and therapy partnerships. This role leads growth strategy while ensuring operational excellence in admissions processes, referral conversion, community visibility, and partner engagement. The position serves as a key liaison between hospitals, physicians, case managers, families, community organizations, and internal leadership teams. The ideal candidate is highly relationship-driven, operationally organized, strategic in business development, and capable of balancing census goals with strong team leadership and compassionate customer service. Key Responsibilities Admissions & Census Management Oversee admissions operations for multiple facilities and service lines Develop and execute census growth strategies for skilled nursing, long-term care, hospice, and companion care services Monitor daily census activity, admissions trends, discharges, referral conversions, and day count performance Analyze referral and census data to identify growth opportunities and operational barriers Collaborate with clinical, financial, and leadership teams to ensure appropriate and timely admissions decisions Maintain strong knowledge of Medicare, Medicaid, managed care, and long-term care placement processes Assist families with long-term care planning, Medicaid application coordination, and transition support Ensure admissions documentation, compliance records, and resident files are accurate, complete, and audit-ready Marketing & Business Development Lead marketing and outreach efforts throughout the Greater New Orleans region Build and maintain referral relationships with hospitals, physicians, case managers, social workers, assisted living communities, and community organizations Coordinate facility tours, networking meetings, in-services, appreciation events, and educational presentations Plan and execute community events, senior outreach initiatives, fundraisers, and healthcare networking opportunities Oversee social media messaging, branding consistency, reputation management, and promotional campaigns Track return on investment (ROI) for outreach initiatives, advertising efforts, and referral partnerships Collaborate with external vendors, advertising agencies, SEO partners, and nonprofit marketing organizations Strategic Growth & Ancillary Services Support expansion and visibility of ancillary service lines including hospice, pharmacy, companion care, and therapy services Identify partnership opportunities with healthcare providers, community agencies, and external organizations Assist in developing strategic initiatives to increase market presence and referral volume Monitor market trends, competitor activity, and referral patterns to guide growth decisions Participate in leadership planning related to growth, budgeting, and operational strategy Leadership & Team Development Lead and mentor admissions and outreach personnel Create accountability systems, workflows, and performance expectations for admissions and marketing teams Promote a positive, collaborative, and service-oriented culture Balance growth expectations with sustainable team operations to avoid burnout and support long-term retention Recognize team achievements and encourage organizational engagement and morale Reporting & Executive Communication Prepare census reports, referral analyses, ROI summaries, and strategic updates for executive leadership and board meetings Present concise, data-driven recommendations and operational updates Maintain accurate tracking systems for outreach activity, admissions outcomes, and referral source performance Qualifications Bachelor’s degree in healthcare administration, marketing, communications, business, or related field preferred Experience in healthcare admissions, senior care, hospice, skilled nursing, home care, or healthcare marketing strongly preferred Strong understanding of post-acute care operations and referral development Excellent relationship-building, communication, and presentation skills Ability to analyze data and translate findings into actionable growth strategies Strong organizational skills with ability to manage multiple projects and priorities simultaneously Experience coordinating events, outreach initiatives, and community partnerships Proficiency with healthcare systems, reporting tools, and Microsoft Office platforms Self-starter with strong leadership presence and accountability for results Preferred Traits Strategic thinker with operational follow-through Comfortable in both executive meetings and community outreach settings Strong emotional intelligence and conflict resolution skills Adaptable in fast-paced healthcare environments Creative, resourceful, and highly relationship-oriented Passion for senior care and community impact Areas of Oversight Skilled Nursing & Long-Term Care Admissions Hospice Growth & Outreach Companion Care Development Community & Referral Relations Event Planning & Public Relations Marketing & Reputation Management Census Strategy & Reporting Admissions Compliance & Process Improvement Pay: $60,000.00 - $80,000.00 per year Benefits: 403(b) Dental insurance Health insurance Life insurance Paid time off Vision insurance Education: Bachelor's (Required) Experience: Health Care: 2 years (Required) Marketing: 2 years (Required) Willingness to travel: 50% (Preferred) Work Location: In person