Digital Advertising Account Executive

Job Title: KTLA Account Executive The Sales Account Executive generates advertising revenue primarily through developing new prospects and selling potential clients the merits of KTLA's digital/linear advertising. • Experience in digital marketing (omni channel multi-platform), with a focus on Video, Display, social media, or email marketing (typically 1-3 years). • Sell digital TV advertising products across OTT, CTV, Amazon DSP, streaming platforms, and programmatic inventory. • Experience with digital analytics tools like Google Analytics, Facebook Ads Manager, and other marketing platforms. • Create customized advertising solutions including display, video, branded content, sponsorships, and station integrations. • Collaborate with sales support, marketing, and creative teams to develop effective campaigns that deliver measurable results. • Monitor campaign performance, provide clients with reporting and insights, and optimize campaigns to ensure success. • Proactively identifies and develops multi-platform new business opportunities. • Support/advise customers in specific types of advertising and how we can help promote their products or services in the most effective way possible. • Prepares and delivers sales presentations to clients. Requirements & Skills: • Digital marketing expertise (OTT, Display, social media, email marketing & Amazon DSP) • Experience with Freewheel and Google ad manager a plus • Excellent communication and presentation skills • Strong analytical and problem-solving skills • Project management and organizational skills • Bachelor's degree in marketing, Advertising or Mass Communications, or a related field, or an equivalent combination of education and work-related experience • Minimum one year's experience in sales, preferably in the media field • Valid driver's license with an acceptable driving record • Solution oriented KTLA will consider qualified applicants with criminal histories in a manner consistent with the Los Angeles Fair Chance Initiative for Hiring. #LI-Onsite Reference: ECNJOBID-66-249-70-103 in the application