Digital Ad Buyer & Performance Strategist

Process Group | In-Office | Process Group is seeking a data-driven Digital Ad Buyer & Performance Strategist to manage and optimize paid media across multiple digital platforms. This role is responsible for driving measurable growth, maximizing return on ad spend, and scaling revenue through smart, performance-focused media buying. This position works closely with executive leadership and plays a key role in managing a $2M+ annual ad spend budget across multiple brands. Role Overview The Digital Ad Buyer & Performance Strategist will evaluate campaign performance, place and optimize ads, and continuously refine strategy to increase revenue and efficiency across platforms, including Meta, Google, Reddit, and emerging channels. This is a ROAS and revenue-focused role with strong ownership over media performance and growth. Key Responsibilities Plan, launch, and manage paid media campaigns across Meta, Google, Reddit, and emerging platforms Optimize campaigns daily to improve ROAS, CPA, and overall revenue performance Analyze data and performance trends to guide media buying and scaling decisions Manage and allocate a $2M+ annual advertising budget efficiently Develop testing strategies for creatives, audiences, and funnel optimization Track and report on performance metrics, including ROAS, CAC, LTV, and conversion rates Collaborate with creative and marketing teams to align messaging with performance insights Identify growth opportunities across new channels, audiences, and campaign structures Build performance dashboards and provide clear reporting to leadership Qualifications 3–5 years of experience in digital media buying or performance marketing Agency experience preferred Strong expertise in Meta Ads and Google Ads required Experience managing large ad budgets ($1M+ preferred) Highly analytical with a strong understanding of attribution and performance metrics Proven track record of scaling campaigns profitably Experience with testing frameworks, funnels, and conversion optimization Comfortable working in a fast-paced, performance-driven environment Role Details Location: In-Office Salary: $60k-70k Reports To: CEO Focus: Revenue growth, ROAS, and performance optimization Job Type: Full-time Pay: $60,000.00 - $70,000.00 per year Benefits: Dental insurance Health insurance Life insurance Paid time off Vision insurance Work Location: In person