Creative Strategist for Paid Ads (B2B AI Startup)

Roster manages the hiring process for the top global brands when they hire creative talent. Owner.com, an AI platform used by 20,000+ restaurant owners that has processed over half a billion dollars in online orders, is on the hunt for a Creative Director, Performance Marketing to lead the creative strategy behind their paid media engine. We're helping them fill this position. If you're a performance-driven creative leader who thrives at the intersection of brand storytelling and measurable growth, this is the right role for you. Requirements You're based in San Francisco, CA and available to work on-site You have 5+ years of experience in creative direction specifically for performance marketing You have a demonstrated portfolio of performance creative across multiple channels (Meta, YouTube, CTV, etc.) You're data fluent and comfortable owning P&L impact across ad campaigns You have experience building creative testing frameworks and production pipelines at scale You're comfortable working across the full funnel — from awareness to conversion You actively use AI-enabled tools, automation, and modern creative workflows Experience with Adobe Premiere Pro and Adobe After Effects is a plus Responsibilities: Produce and direct creative across all paid marketing surfaces, including Meta, YouTube, CTV, lifecycle, and CRO Own and understand the P&L impact of ad campaigns across channels Shape and maintain the expression of Owner's brand across paid media Build and own the creative testing framework to drive continuous improvement Collaborate with the growth team on performance analytics to inform creative strategy This is the perfect role for someone who wants to make a measurable impact at a fast-scaling, billion-dollar company and help define what great performance creative looks like at scale. For more information about the company, read here: https://app.joinroster.co/jobs/8a4cb484-8898-4a94-a83b-fdb66eeb727e/details The company is using Roster to track and manage all applicants. If you're shortlisted, we'll send you an email for the next step, and we'll personally help you flag your profile to the team and provide tips on how to optimize your application to impress Owner.com and other brands hiring on Roster. Alternatively, you can apply directly here with a cover letter and add your relevant experience: https://app.joinroster.co/jobs/8a4cb484-8898-4a94-a83b-fdb66eeb727e/details About Roster: Roster is a platform that helps match creators with talent with specific experience in the social media industry. We don't take a cut from your earnings and are already home to thousands of creatives who have found full-time and freelance opportunities through our platform.