Creative Director (Key Art)

Job Title:  Creative Director (Key Art) Location: Culver City, CA (Onsite) Engagement Type: Full-Time Reports To: CCO Salary Range: [Insert salary range] About Us UNFOLD is an award-winning, global, integrated creative agency built for an always-on world. We create insight-led campaigns, content, media, production, and immersive experiences that help brands show up across platforms, moments, and culture-driven categories. **The Role** ****Our Creative team is seeking an experienced Creative Director (Key Art) to lead the key art practice at UNFOLD.****   **Creative Leadership** ● Lead the creative development of entertainment key art campaigns from concept through final execution. ● Develop key art campaigns rooted in storytelling, positioning, audience insight, and cultural relevance. ● Oversee campaign development across theatrical, streaming, and television partnerships. ● Present creative concepts and rationale clearly and confidently to internal stakeholders and clients.   **Concept Development & Design Oversight** ● Guide teams through typography, composition, color, photography, retouching, illustration, and visual storytelling decisions. ● Partner closely with photographers, retouchers, illustrators, finishers, and production teams to maintain creative integrity throughout execution. ● Maintain the technical design skills necessary to execute high-level creative work. ● Attend and creatively direct photo shoots, working closely with photographers, talent, stylists, art directors, and studio teams to ensure imagery aligns with campaign objectives. ● Develop shot lists, moodboards, visual references, and on-set creative guidance. ● Ensure high standards across all campaign assets, including OOH, adaptations, and beyond. ● Maintain awareness of evolving entertainment, editorial, photography, and pop culture trends. **Cross-Functional Collaboration** ● Collaborate closely with Account, Strategy, Production, and Operations teams to ensure creative excellence while balancing timelines, budgets, and scope. ● Partner with marketing clients to understand campaign objectives, audience positioning, and franchise considerations. ● Work alongside AV, social, and integrated teams to ensure cohesive campaign ecosystems across touchpoints when necessary ● Participate in internal creative reviews and campaign positioning discussions. ● Participate in capability meetings, client presentations, and new business initiatives alongside leadership teams. ● Build trusted relationships with clients through thoughtful creative leadership and strong communication. **Team Leadership & Mentorship** ● Lead and mentor a design team and freelance creative talent. ● Foster a collaborative, ambitious, and creatively inspiring team culture. ● Provide thoughtful feedback, creative direction, and professional development support to junior and mid-level creatives. ● Help identify talent needs and participate in recruiting and team-building efforts. Innovation & Industry Awareness ● Push creative boundaries while remaining strategically grounded in entertainment marketing objectives. ● Bring fresh references, visual approaches, and cultural awareness into the creative process. ● Help evolve the studio’s creative reputation and point of view within the entertainment industry. **Qualifications** ● 8–12+ years of experience in entertainment marketing, with a strong focus on key art campaign development. ● Proven experience concepting and leading campaigns for film, television, streaming, gaming, or entertainment brands. ● Exceptional portfolio demonstrating conceptual thinking, typography, composition, visual storytelling, and campaign system development. ● Deep understanding of entertainment photography, retouching, finishing, and adaptation workflows. ● Strong experience leading creative teams in fast-paced agency or studio environments. ● Proficiency in Adobe Creative Suite ● Strong presentation, communication, and storytelling abilities. ● Ability to balance creative ambition with strategic objectives, timelines, and operational realities.