Advertising Specialist (Paid Media)

Advertising Specialist Compensation: $60,000–$75,000 DOE + up to 10% annual performance bonus Location: Seattle, WA (Remote) How to Apply To apply, please email your resume and cover letter to info@goyuit.com with the subject line “Advertising Specialist – [Your Name]”. Applications submitted without a cover letter will not be considered. Job Description Yuit Communications is seeking a detail-oriented and performance-driven Advertising Specialist to support the execution and optimization of integrated advertising campaigns across digital and traditional channels. This role plays a critical executional function within the agency’s advertising department. The Advertising Specialist is responsible for building, launching, monitoring, and optimizing campaigns while ensuring accuracy, consistency, and alignment with strategic objectives. Working closely with the Advertising Manager and broader advertising team, this individual will help translate strategy into high-performing campaigns, maintain operational excellence, and contribute to continuous improvement across campaign performance and internal processes. This position is ideal for someone who thrives in a fast-paced agency environment, enjoys working across multiple platforms, and is motivated by performance, precision, and measurable results. Role Overview The Advertising Specialist serves as a core executional partner within the advertising team, responsible for the day-to-day management of paid campaigns across platforms. This individual ensures campaigns are built accurately, tracked properly, optimized consistently, and reported clearly. By maintaining strong attention to detail and proactively monitoring performance, the Advertising Specialist helps ensure the agency delivers efficient, high-quality media execution that drives client results. Primary Responsibilities Campaign Execution & Management Build, stage, and launch campaigns across platforms including Meta, Google Ads, YouTube, LinkedIn, programmatic DSPs, OTT/CTV, and other paid channelsEnsure all campaigns are set up accurately with proper targeting, budgets, tracking, and naming conventionsExecute pre-launch QA processes to confirm campaign integrity and alignment with strategyMaintain consistency across campaign structure, creative deployment, and platform setupPerformance Monitoring & Optimization Monitor campaign pacing, delivery, and performance on a daily basisIdentify trends, inefficiencies, and opportunities for improvementImplement optimizations to improve performance against KPIs such as CTR, CPA, ROAS, and conversion rateMaintain detailed optimization logs documenting changes, rationale, and performance impactFlag risks or performance issues early and recommend solutionsAudience Development & Targeting Build and manage audience segments using first-party data, third-party data, platform-native tools, and lookalike modelingExecute retargeting strategies across platformsContinuously refine audience strategies based on performance data and campaign objectivesTracking, Measurement & QA Implement and QA tracking across platforms, including pixels, tags, and custom conversionsUtilize tools such as Google Tag Manager, Meta Events Manager, and platform-specific tracking systemsEnsure proper UTM structure and naming conventions for accurate reportingTroubleshoot tracking or attribution issues as they ariseReporting & Insights Build and maintain reporting dashboards and performance trackersSupport weekly and monthly reporting by providing data validation, insights, and recommendationsAnalyze campaign performance and contribute actionable insights to improve future strategyCollaborate with the media team to translate performance data into client-facing narrativesTesting & Continuous Improvement Support A/B testing initiatives, including hypothesis development, setup, execution, and analysisDocument learnings and apply insights across campaignsContribute to improving internal processes, workflows, and best practicesVendor & Platform Coordination Coordinate with platform representatives and media vendors as neededMaintain awareness of new platform features, tools, and opportunitiesSupport rate tracking, vendor communication, and media planning inputs when requiredCross-Team Collaboration Work closely with the Advertising Manager and cross-functional teamsEnsure campaign requirements are clearly understood and executedSupport alignment between advertising, creative, and account teamsSkills & Qualifications: Bachelor’s degree in Marketing, Advertising, Communications, Business, or a related field preferred2–4 years of experience in paid media, digital advertising, or agency environmentsProficiency in platforms such as Meta Ads Manager, Google Ads, YouTube, LinkedIn Campaign Manager, and programmatic DSPsStrong understanding of paid media fundamentals including targeting, tracking, pacing, and optimizationExperience with reporting tools such as Looker Studio, Google Analytics, or similar platformsHigh attention to detail and strong organizational skillsAbility to manage multiple campaigns and priorities simultaneouslyStrong analytical thinking and problem-solving abilityClear and professional written and verbal communication skillsExperience with tools such as Workamajig, Trello, or similar project management systems preferredCompensation & Benefits Compensation: $60,000–$75,000 DOE + up to 10% annual performance bonus Benefits include: Health InsurancePaid Time Off (3 Weeks)401K matchingWork Environment This is a full-time position based in Anchorage, Alaska, with remote work available for qualified candidates residing in Seattle, WA. Our team collaborates closely across departments, and this role requires consistent communication with internal teams. Candidates should be comfortable working in a fast-paced, deadline-driven agency environment while maintaining accuracy and attention to detail. Schedule: Monday to FridayStandard 8-hour workdayEqual Opportunity Employer Yuit Communications is proud to be an Equal Employment Opportunity employer. We are committed to creating an inclusive workplace and do not discriminate on the basis of race, religion, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, age, veteran status, disability status, or any other status protected under federal, state, or local law. Pay: $60,000.00 - $80,000.00 per year Benefits: 401(k) matchingHealth insurancePaid time offWork Location: Remote