Victaulic

5 open positions

Open Positions (5)

Product Marketing Specialist

scranton, Pennsylvania | Jun 5

Job DescriptionAligned with the sales growth strategy, the Marketing Specialist – Commercial Mechanical is responsible for spearheading the strategic development and implementation of product launch strategies and go-to-market programs targeting the global commercial construction industry.Victaulic is seeking a strategic and execution-focused Product Marketing Specialist to lead product commercialization initiatives from concept through launch and lifecycle management. The ideal candidate is a dynamic individual with direct experience driving new product introductions, product positioning, and technical marketing for the B2B market.What They Bring To The TableStrong solutions-oriented mindsetDriven to understand the bigger pictureAttention to detail in time management, creating efficiencies, writing, editingActs and moves with a sense of urgencyAbility to dig into the ambiguous and create actionable plansDetermined and dependable team playerResponsibilitiesResponsible for driving alignment with the Commercial Mechanical sales leaders and product management on product commercialization prioritiesInterface with local and global sales, product management, engineering, corporate and satellite marketing team members and business teams to develop product launch strategies, positioning, and go-to-market plansLead comprehensive product commercialization initiatives from concept through launch and lifecycle management, ensuring alignment with market needs and business objectivesBridge internal and external resources to strategically lead and develop tactical product commercialization plans and drive them to completion. Construction industry experience desired, but not required. Canva and Photoshop skills desired.Ability to clearly present complex informationAbility to communicate and interact effectively with outside vendors, customers and sales forceAbility to travel as needed - 15% travelAbility to meet deadlines, budgets and objectives and work as a team with other Marketing and cross department professionalsAbility to work independently when required as well as work well across regions/time zones as part of global teamNoticeThis position is NOT eligible for visa sponsorship or C2C.Victaulic is an Equal Employment Opportunity (EOE/M/F/Vets/Disabled) employer and welcomes all qualified applicants. Applicants will receive fair and impartial consideration without regard to race, gender, color, religion, national origin, age, disability, veteran status, sexual orientation, genetic data, or other legally protected status.

Full-Time

Integrated Marketing Specialist

scranton, Pennsylvania | May 20

Job Description Victaulic is building the future of commercial mechanical market and we need a content and campaigns specialist who thinks in stories, operates in systems, and knows how to cut through the noise in a competitive B2B market. This is a high‑visibility, high‑impact role. You’ll collaborate directly with commercial sales leaders, work alongside a lean marketing team, and leverage both in‑house and agency resources to drive pipeline and brand presence in a market that is hungry for great content.ResponsibilitiesResponsible for driving alignment with the Commercial Mechanical sales leaders.Integrated CampaignsOwn full‑funnel campaign execution across digital, social, email, video, and print; from strategy through reporting with clear KPIs and budget accountability.Align inbound and outbound marketing strategies to commercial mechanical sales goals; coordinate internal teams, agencies, and vendors to deliver on time and on brand.Content Creation and StrategyDevelop a consistent content cadence through case studies, application stories, blog posts, white papers, and sales enablement materials that translate technical product knowledge into clear, value‑driven narratives.Collaborate with subject matter experts to produce accurate technical and commercial content across digital and print formats.Manage the content calendar across social media, email, website, and digital advertising channels to ensure alignment with campaign timing, product launches, and key industry events.Cross‑Functional Collaboration and PlanningServe as the marketing liaison to commercial mechanical sales by gathering field intelligence, aligning campaign priorities, and contributing to annual and long‑range market planning.Ensure all content and campaigns meet corporate brand standards; proactively identify opportunities to improve marketing operations and workflows.Qualifications6+ years of experience in B2B marketing. Construction industry experience desired but not required. Provide specific campaign examples.Ability to develop strategic and innovative marketing campaigns and strategies.Strong writing, editing and proofreading skills.Robust collaboration and leadership skills.Excellent project management and organizational skills.Must have computer skills and knowledge of relevant software including MS Office, Adobe Acrobat Pro, SharePoint, Smart Sheet, Teams, and Word Press.

Full-Time

Global B2B Product Marketing Lead; Construction

scranton, Pennsylvania | May 8

Position: Global B2B Product Marketing Lead (Construction) A leading construction solutions provider is seeking a Marketing Specialist to develop and implement product launch strategies for the commercial construction industry. This role involves driving product commercialization, collaborating with sales leadership and cross-functional teams, and managing multiple launches. Ideal candidates have over 6 years of B2B marketing experience, strong technical aptitude, and excellent project management skills. This fully on-site position is key to aligning marketing initiatives with business objectives. #J-18808-Ljbffr

Full-Time

Proposal Lead

scranton, Pennsylvania | Apr 22

Position SummaryWe are seeking a strategic, process-oriented Proposals Lead to build a high-performing proposals function within our Marketing department. Reporting to the Marketing Operations Manager, this role is a key architect of our mission to transform every customer touchpoint into an exceptional brand experience. The Proposals Lead will be instrumental in developing scalable proposal processes, cultivating a collaborative team environment, and producing persuasive, high-quality proposals that reflect our brand and values. This is a foundational role, aligned with our vision to instill brand loyalty and create customers for life.Key Responsibilities Build the proposals function from the ground up— designing workflows, developing a governance model, developing content systems, and assembling team membersCreate scalable, efficient proposal processes that reflect our move with urgency value while ensuring excellenceLead the end-to-end development of proposals that are on-brand, customer-centric, and strategically crafted to win business. (from kick off to closeCollaborate cross-functionally with Sales, Sales Ops, Legal, and SMEs to develop high-impact proposals that consistently reflect our messaging and customer value.Write, edit, and refine proposal content, ensuring clarity, consistency, and alignment with our brand mission of delivering exceptional experiences.Maintain a dynamic content library, including reusable proposal elements, product messaging, visuals, and customer success stories.Establish and track KPIs (response times, content utilization) to continuously improve performance, foster positivity, and demonstrate strategic impact.Champion the proposal function as a strategic marketing asset that connects closely with brand, sales and marketing to know your target and deliver tailored value.QualificationsBachelor’s degree in Marketing, Communications, Business, or related field.7+ years of experience in proposal development or related marketing roles; experience leading or building a team strongly preferred.Demonstrated success in establishing and optimizing proposal processes, content systems, and team workflows.Excellent writing and editing skills, with a talent for persuasive storytelling and customer focus.Strong organizational and project management capabilities, with the ability to juggle multiple priorities and act decisively.Background in B2B marketing, sales enablement, or RFP-heavy industries is a plus.Experience with marketing collaboration tools and proposal management platforms.What You’ll Bring A builder’s mindset with a passion for creating structured, scalable processes from the ground up.The ability to lead and inspire team members while working cross-functionally with agility and alignment.A commitment to our team values: positivity, urgency, targeted strategy, and uncompromising quality.A deep belief in the power of brand storytelling to turn transactional touchpoints into loyal customer experiences#J-18808-Ljbffr

Full-Time

Integrated Marketing Specialist

harrisburg, Pennsylvania | Apr 19

Job Description Victaulic is building the future of commercial mechanical market and we need a content and campaigns specialist who thinks in stories, operates in systems, and knows how to cut through the noise in a competitive B2B market. This is a high‑visibility, high‑impact role. You’ll collaborate directly with commercial sales leaders, work alongside a lean marketing team, and leverage both in‑house and agency resources to drive pipeline and brand presence in a market that is hungry for great content.ResponsibilitiesResponsible for driving alignment with the Commercial Mechanical sales leaders.Integrated CampaignsOwn full‑funnel campaign execution across digital, social, email, video, and print; from strategy through reporting with clear KPIs and budget accountability.Align inbound and outbound marketing strategies to commercial mechanical sales goals; coordinate internal teams, agencies, and vendors to deliver on time and on brand.Content Creation and StrategyDevelop a consistent content cadence through case studies, application stories, blog posts, white papers, and sales enablement materials that translate technical product knowledge into clear, value‑driven narratives.Collaborate with subject matter experts to produce accurate technical and commercial content across digital and print formats.Manage the content calendar across social media, email, website, and digital advertising channels to ensure alignment with campaign timing, product launches, and key industry events.Cross‑Functional Collaboration and PlanningServe as the marketing liaison to commercial mechanical sales by gathering field intelligence, aligning campaign priorities, and contributing to annual and long‑range market planning.Ensure all content and campaigns meet corporate brand standards; proactively identify opportunities to improve marketing operations and workflows.Qualifications6+ years of experience in B2B marketing. Construction industry experience desired but not required. Provide specific campaign examples.Ability to develop strategic and innovative marketing campaigns and strategies.Strong writing, editing and proofreading skills.Robust collaboration and leadership skills.Excellent project management and organizational skills.Must have computer skills and knowledge of relevant software including MS Office, Adobe Acrobat Pro, SharePoint, Smart Sheet, Teams, and Word Press.

Full-Time