Textnow

Were the largest provider of free phone service in the nation. As we continue building a modern brand engine designed to drive awareness, cultural relevance, and long term growth, we are seeking a Head of Brand Marketing to lead and evolve TextNow’s presence across paid, earned, and owned channels. Reporting to the Head of Marketing, you will have functional ownership of brand positioning, integrated brand campaigns, awareness strategy, and brand media planning. Own and evolve TextNow’s brand positioning and messaging architecture, ensuring clarity and consistency across all touchpointsChampion our cultural platform rooted in autonomy, dignity, flexibility, and challenger brand energyServe as primary steward of TextNow’s brand narrative, partnering closely with the VP, Marketing on long term direction and differentiationEnsure execution aligns to messaging pillars and elevates the brand beyond legacy framingPartner with Product Marketing to align brand storytelling with roadmap and go to market sequencingDrive Integrated Campaign Leadership Lead cross channel execution of brand campaigns with disciplined message sequencing and clear phase gatesDefine brand media channel strategy and investment approachDrive integrated planning across paid, earned, and owned channels, ensuring each plays a defined role in awareness, legitimacy, comprehension, and usagePartner closely with Creative to translate strategy into a distinctive and cohesive look, feel, and voiceEnsure campaign briefs are strategically rigorous and aligned to brand objectivesBuild Cultural Relevance

We're the largest provider of free phone service in the nation. We are looking for a strategic, data driven Head of Lifecycle Marketing to transform lifecycle into a core growth engine driving engagement, retention, and sustainable revenue. Reporting to the Head of Marketing, you will own the end to end customer lifecycle strategy from onboarding and education through engagement, monetization, retention, and winback. Lead lifecycle strategy across email, push, and in app messagingSet standards for frequency, targeting, and customer experienceBalance monetization goals with long term brand trustWho You Are 10 to 12 plus years of progressive experience in lifecycle, CRM, retention, or growth marketing with meaningful ownership of company level retention and revenue outcomesProven leader who has built and scaled lifecycle strategy in a high growth, consumer, subscription, or app first businessDemonstrated track record of materially improving activation, engagement, retention, and lifetime value at scaleStrategic thinker who sees lifecycle as a core growth lever, not just a messaging functionDeep expertise in segmentation, behavioral targeting, experimentation design, and incremental measurementHighly analytical and data fluent with strong command o

Were the largest provider of free phone service in the nation. Join us in our mission to break down barriers to communication and free the flow of conversation for people everywhere. As an app first wireless carrier, we give customers control with no contracts, no hidden fees, and no rigid rules. Define and execute a lifecycle roadmap aligned to company and marketing OKRs Translate customer insights and behavioral data into measurable programs that drive long term value Partner cross functionally to deliver a consistent, high quality customer experience across the funnel Elevate email, push, and in app messaging with clearly defined channel roles Continuously optimize targeting to increase relevance and engagement Establish a High Performance Testing Engine Drive testing across messaging, offers, segmentation, and value propositions Oversee lifecycle platform architecture and reporting in partnership with Marketing Operations Lead lifecycle strategy across email, push, and in app messaging Set standards for frequency, targeting, and customer experience Balance monetization goals with long term brand trust 10 to 12 plus years of progressive experience in lifecycle, CRM, retention, or growth marketing with meaningful ownership of company level retention and revenue outcomes ~ Proven leader who has built and scaled lifecycle strategy in a high growth, consumer, subscription, or app first business ~ Deep expertise in segmentation, behavioral targeting, experimentation design, and incremental measurement ~ Highly analytical and data fluent with strong command of cohort analysis, performance modeling, and customer behavior insights ~ Experienced operator who understands lifecycle infrastructure, platform architecture such as Braze or similar tools, and marketing systems design ~ Strong cross functional leader who can influence Product, Analytics, Creative, and Performance teams to align around shared growth goals ~ Growth oriented but deeply protective of customer trust, brand equity, and long term value creation ~ CAD Salary Range: 176,000 - 224,000 Final compensation will be determined based on a number of factors, including skills, experience, location and on-the-job performance. Customer Obsessed We strive to have a deep understanding of our customers.