Remote Head of Brand Marketing

We believe communication belongs to everyone. We exist to democratize phone service. TextNow is evolving the way the world connects and thats because were made up of people with curious minds who bring an optimistic, yet critical lens into the work we do. Were the largest provider of free phone service in the nation. And were just getting started. Join us in our mission to break down barriers to communication and free the flow of conversation for people everywhere. As we continue building a modern brand engine designed to drive awareness, cultural relevance, and long term growth, we are seeking a Head of Brand Marketing to lead and evolve TextNow’s presence across paid, earned, and owned channels. This is a pivotal leadership role at an inflection point in our growth. You will define how TextNow shows up in culture, scale awareness responsibly, and build a brand that drives sustained long term impact, not just short term conversion. Reporting to the Head of Marketing, you will have functional ownership of brand positioning, integrated brand campaigns, awareness strategy, and brand media planning. You will directly manage a Social Media Specialist and Communications Manager and operate as a hands on player coach. You will set the strategy while actively shaping briefs, guiding creative development, partnering on media decisions, managing agencies, and driving measurable business results. Your mandate is clear. Build a culturally relevant, strategically disciplined brand engine that increases awareness, strengthens legitimacy and trust, and supports long term growth across consumer and B2B audiences. What You Will Do: Lead Brand Platform Stewardship Own and evolve TextNow’s brand positioning and messaging architecture, ensuring clarity and consistency across all touchpointsChampion our cultural platform rooted in autonomy, dignity, flexibility, and challenger brand energyServe as primary steward of TextNow’s brand narrative, partnering closely with the VP, Marketing on long term direction and differentiationEnsure execution aligns to messaging pillars and elevates the brand beyond legacy framingPartner with Product Marketing to align brand storytelling with roadmap and go to market sequencingDrive Integrated Campaign Leadership Lead cross channel execution of brand campaigns with disciplined message sequencing and clear phase gatesDefine brand media channel strategy and investment approachDrive integrated planning across paid, earned, and owned channels, ensuring each plays a defined role in awareness, legitimacy, comprehension, and usagePartner closely with Creative to translate strategy into a distinctive and cohesive look, feel, and voiceEnsure campaign briefs are strategically rigorous and aligned to brand objectivesBuild Cultural Relevance Show up meaningfully in the spaces where our audience already lives, works, and createsIdentify cultural moments, partnerships, creators, and archetypes that reinforce brand positioningEnsure cultural participation is credible, confident, and additiveLead Agencies and External Partners Own day to day management of creative, media, PR, influencer, and production partnersEvaluate agency performance and evolve roster as neededDrive strong briefs, clear deliverables, disciplined execution, and accountability for measurable resultsStrengthen Cross Functional Integration Establish a strong operating partnership with Creative Services to ensure strategy and execution are developed in lockstepPartner with Lifecycle Marketing to ensure brand messaging carries through onboarding, habit formation, and retentionAlign with Product and Product Marketing on roadmap storytelling and feature sequencingPartner with Performance Marketing to align brand investment with acquisition efficiency and long term CAC improvementWork closely with Analytics to define measurement frameworks and success metricsSupport Direct Sales by strengthening TextNow’s B2B brand presence through thought leadership, PR, and high impact industry events