Brand Marketing Manager
Description The Brand Marketing Manager is responsible for developing marketing strategies for business initiatives and marketing campaigns for their assigned categories of expertise in order to maximize business performance and drive customer advocacy. In Publix’s corporate offices, we value in-person interactions, similar to those our store associates have with customers. Lead as Marketing’s single point of contact for assigned business areas to identify, prioritize, and develop brand marketing strategies for high-level strategic marketing campaigns, including promotional campaigns and environmental signage and décor Strategic lead that influences product innovation through the development of private label products Influence long‑range planning, business plan initiatives, and strategic improvement projects for assigned business areas Determine primary research initiatives for assigned business units Bachelor’s Degree in Business Administration, Marketing, Advertising, or Mass Communication from an accredited university Five (5) years of product or service marketing strategy development experience and three (3) years of brand marketing or brand management experience Strong knowledge of consumer research principles, methodology, and analysis Strong knowledge of business analysis Knowledge of marketing planning Knowledge of customer segmentation Expert knowledge of presenting creative design Strategic thinker and effective collaboration skills Effective communication and presentation skills (written and verbal) Ability to interpret, analyze, and explain financial information Leadership and team building skills High attention to detail and accuracy Problem solving and analytical skills This is calculated as a 13th month of pay in the Potential Annual Pay with Bonus line above.