Brand Marketing Manager

Description The Brand Marketing Manager is responsible for developing marketing strategies for business initiatives and marketing campaigns for their assigned categories of expertise in order to maximize business performance and drive customer advocacy. This includes identifying business and customer needs as well as developing marketing plans that drive effective customer communications. The incumbent also influences Publix private label product innovation and development, which build Publix brands, fill opportunity gaps, and further drive sales and market share. The incumbent is responsible for supervising Associate Brand Marketing Managers on assigned project work. In Publix’s corporate offices, we value in-person interactions, similar to those our store associates have with customers. Many of Publix’s corporate offices offer work from home one day a week. Each business area implements their policy differently and should be discussed during interviews. Lead as Marketing’s single point of contact for assigned business areas to identify, prioritize, and develop brand marketing strategies for high-level strategic marketing campaigns, including promotional campaigns and environmental signage and décor Strategic lead that influences product innovation through the development of private label products Influence long‑range planning, business plan initiatives, and strategic improvement projects for assigned business areas Determine primary research initiatives for assigned business units Required Qualifications Bachelor’s Degree in Business Administration, Marketing, Advertising, or Mass Communication from an accredited university Five (5) years of product or service marketing strategy development experience and three (3) years of brand marketing or brand management experience Strong knowledge of consumer research principles, methodology, and analysis Strong knowledge of business analysis Knowledge of marketing planning Knowledge of customer segmentation Expert knowledge of presenting creative design Strategic thinker and effective collaboration skills Effective communication and presentation skills (written and verbal) Ability to interpret, analyze, and explain financial information Leadership and team building skills High attention to detail and accuracy Problem solving and analytical skills Preferred Qualifications Master’s degree in Business Administration with a concentration in Marketing from an accredited university Seven (7) years of product or service marketing strategy development experience and five (5) years of brand marketing or brand management experience Advanced knowledge of Microsoft Word, Excel, Outlook, Power Point computer software One (1) year of supervisory experience with responsibility over direct or indirect reports Benefits Information Employee stock ownership plan that contributes Publix stock to associates each year at no cost An opportunity to purchase additional shares of our privately‑held stock 401(k) retirement savings plan Group health, dental and vision plans Paid Time Off Paid Parental Leave Short‑ and long‑term disability insurance Tuition reimbursement Free hot lunches (buffet‑style) at facilities with a cafeteria Visit our website to see all of our benefits: https://jobs-beta.publix.com/benefits/ Year End Bonus As a year‑end bonus to associates, Publix issues one month’s extra pay (pro‑rated in the first year) each year if an associate remains employed through the issue date of the bonus check that year. This is calculated as a 13th month of pay in the Potential Annual Pay with Bonus line above.