NP Digital

OverviewPaid Media Specialist at NP Digital (Neil Patel Accel). In 2024 Campaign Magazine labeled us Global Agency of the Year in two categories, and The Drum awarded us the Agency Business Award for Global Development. The candidate will lead paid media strategy, monitor performance, and report to clients. The role also includes directly managing high-value client initiatives and providing strategies that lead to positive results.To qualify you must reside and be eligible to work in the US.About the responsibilitiesReporting to the Paid Media Manager, the Paid Media Specialist will drive client success within their book of business and contribute to a collaborative team environment. You must have experience with Facebook and Google Ads.Develop and support end-to-end multi-channel strategy to align with business goals and initiatives (Lead-Gen & Ecommerce)Own channel measurement: tracking, monitoring, brand lift studies and optimizing performance against metricsCoordinate with Creative and Client Services teamsDevelop creative testing roadmap and participate in creative briefing and performance readoutsProvide clear creative direction to designers based on data and resultsProvide account changes and optimizations to the Account Manager and other team membersSet up, optimize and execute paid media campaigns using Facebook Ads, Linked In Ads, Pinterest Ads, Amazon Ads, and Google AdsWrite and review copy for paid ad campaigns informed by NPA best practicesMonitor daily advertising spend per channel to align with client’s monthly budget pacingCollaborate with Client Services to report on campaign performance and provide strategic recommendationsCreate campaigns based on the buyer's journey using audience insights and competitive analysis toolsBuild projections and forecasting calculations regarding incremental client growthManage day-to-day team activities, project management, and prioritization of campaigns and tools adoptionAbout you1-2 years of hands-on experience setting up, optimizing, and reporting on Paid Search & Social campaignsExperience using Google Analytics and Google Tag ManagerExperience setting up Facebook Ads including pixel tracking and configurationKnowledge of eComm/Retail/Shopping marketing tacticsExperience leading and mentoring direct reportsStrong presentation skills, creative, customer-focused & action orientedCritical thinker, relentless learner, winning can-do attitudeStrong attention to detailBonus pointsEmerging Paid Social Experience: Pinterest, Twitter, Snapchat, Tik TokConversion Rate Optimization (CRO) experienceLanding page platforms -…

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