Maneuver Marketing

Maneuver MarketingOur Vision, Mission & Success are fuelled by our commitment to be a driving force of positive change to the health of everyday consumers, providing conscious, high-quality & innovative supplement products.In just 5 years, we kicked off our own DTC Health & Wellness brand from scratch and scaled it to USD $100M+ in annual sales, serving more than 3,000,000 customers worldwide with an average of 4,000 daily orders across 9 SKUs.These results caught the attention of The Financial Times, as they ranked us among APAC's top High-Growth Companies. We have also been awarded 2nd place on the E50 Awards, jointly organised by The Business Times and KPMG in Singapore.This is just the beginning of our journey, and you could be part of the next stage of our growth!Your Next RoleAs a Creative Strategist, you’ll be at the forefront of driving high-converting, performance-driven assets for our DTC supplements brand. Serving a primarily female demographic aged 35-65, you’ll leverage creative insights, competitive research, and user-centric design to shape our brand's digital presence.Working across multiple platforms & channels, you’ll develop compelling static ads, short-form videos, landing pages, and more. With a clear focus on customer acquisition, you'll play a crucial role in our brand’s strategy and aesthetic, ensuring our content resonates and drives revenue.What You’ll Do Build, Improve & Maintain Research InfrastructureCreating and maintaining a repeatable research system across ads, customer reviews, VOC, competitors, forums, market trends, and customer pain points.Organizing insights into queryable, structured systems that the team can use to generate creative ideas quickly.Tagging and categorizing research by angle, pain point, persona, mechanism, product benefit, objection, funnel stage, and creative format.Turning research inputs into creative opportunities, briefs, hooks, and testable hypotheses.Improving the research infrastructure over time so it compounds instead of becoming a static swipe file.Connecting research outputs directly to creative performance and winner generation.Establish, Improve & Maintain the Creative Testing ProcessBuilding structured creative testing frameworks across hooks, angles, formats, personas, funnel stages, and SKUs.Designing test matrices that allow the team to isolate variables and understand what is driving performance.Creating a high-velocity testing cadence with consistent launches and systematic iteration.Using performance data to identify winners, losers, fatigue, scaling potential, and next-best iterations.Connecting creative tests to business metrics such as CAC, MER, LTV, spend level, and scaling constraints.Scaling winning concepts across new formats, funnels, channels, geographies, and products.Maintaining clear documentation of what has been tested, what has worked, and what should be tested next.Create, Improve & Maintain Briefs Across SKUs to Achieve Run Rate and Efficiency TargetsCreating structured creative briefs that clearly define the hook, angle, persona, pain point, product mechanism, visual direction, format, objective, and funnel stage.Ensuring every brief is grounded in customer insight, research, performance data, and business priorities.Building reusable briefing systems that allow winning concepts to be adapted across SKUs and formats.Translating research and test learnings into repeatable creative frameworks.Design, Improve & Maintain Creative Production WorkflowsDesigning clear workflows from research → brief → production → QA → launch → analysis → iteration.Creating modular production systems that allow multiple formats, SKUs, and concepts to move in parallel.Defining ownership, handoffs, SLAs, and quality standards across creative production.Identifying and removing bottlenecks before they slow down output.Improving production speed without sacrificing creative quality or strategic clarity.Working with designers, copywriters, editors, media buyers, and operators to maintain a predictable launch cadence.Continuously improving and automating the production system where possible.Leverage Pod and Cross-Functional…

These results caught the attention of the Financial Times, who ranked us among APACs top High‑Growth Companies. We have also been awarded 2nd place on the E50 Awards, jointly organized by The Business Times and KPMG in Singapore. This is just the beginning of our journey, and you could be part of the next stage of our growth!Your Next RoleAs a Performance Creative Strategist (App Lovin), you’ll be at the forefront of helping us build App Lovin into a scalable customer acquisition channel for our DTC supplements brand. This is not a role attached to a single product pod; instead, you’ll operate at the channel level, identifying what works on App Lovin and translating those learnings into repeatable systems that can be applied across the business. Serving a primarily female demographic aged 35–65, you’ll combine direct‑response thinking, creative testing strategy, and strong commercial instincts to develop ad concepts that improve click‑through, conversion, and overall campaign efficiency.What You’ll Do Build the App Lovin Creative PlaybookLead the development of our creative strategy for App Lovin as a growth channel, establishing the testing principles, creative frameworks, and performance patterns that will shape how we scale.Identify what drives success on App Lovin and turn those insights into a repeatable playbook that can be applied across multiple SKUs and offers.Help define the role creative plays in campaign performance, and shape how creative and media buying work together to unlock channel growth.Conduct In‑Depth Performance Creative ResearchDive into winning ad patterns, competitor activity, offer positioning, hooks, visual formats, and messaging angles relevant to paid acquisition.Distil learnings into actionable testing hypotheses and creative directions that align with business goals and customer psychology.Develop a strong understanding of how creatives should be adapted to suit App Lovin’s environment and performance model.Execute a Strategic Testing ProcessBuild and manage a structured testing roadmap across concepts, hooks, angles, offers, formats, and messaging variations.Continuously identify opportunities to refresh, iterate, and scale creative based on performance signals.Balance testing velocity with strategic thinking, ensuring we are not only generating new ideas, but learning systematically from results.Influence Media Buying & Campaign Decision‑MakingPartner closely with media buyers to interpret creative performance and influence campaign decisions based on what is resonating.Help determine which creative directions deserve more spend, further iteration, or strategic repositioning.Bring a creative lens into campaign planning so that media buying decisions are informed by strong concept logic and testing insights.Create Concepts That Drive Paid AcquisitionDevelop direct‑response ad concepts designed to attract attention, communicate value clearly, and drive action.Craft ideas that align with different offers, customer motivations, objections, and stages of purchase intent.Ensure creative is not just visually strong, but strategically designed to improve acquisition efficiency.Work Across Multiple SKUs & OffersApply performance creative learnings across a portfolio of products rather than focusing on a single SKU.Adapt concepts and…

Position: TikTok Shop Growth Creative Strategist Maneuver Marketing in the United States is seeking a Creative Strategist (Tik Tok Shop) to lead creative strategy across organic content, paid ads, and Tik Tok Shop for our DTC health and wellness brand. You’ll identify what makes content perform on‑platform and translate insights into scalable creative systems that drive customer acquisition and on‑platform conversions.Serving a primarily female demographic aged 35–65, you’ll blend creative research, platform fluency, trend awareness and#J-18808-Ljbffr

The Creative Strategist will lead TikTok Shop growth by developing organic and paid content strategies for a DTC health brand. This role involves analyzing platform trends and direct response data to create high-performing, native content that drives customer acquisition.

The Performance Creative Strategist will lead the development and scaling of creative assets for AppLovin to drive customer acquisition for a DTC health and wellness brand. This role involves analyzing performance data to build repeatable creative systems and collaborating with cross-functional teams to optimize campaign effectiveness.

The Creative Strategist will develop performance-driven assets and research-backed content for a high-growth DTC health brand. The role focuses on customer acquisition through the creation of ads, videos, and landing pages tailored to a specific demographic.